CRM MANAGER – MELILLA KEY POINTS CRM Manager role within a growing online i Gaming operator Based in Melilla – relocation required if not already local Strong focus on retention, loyalty and customer lifecycle strategy Opportunity to take ownership of CRM strategy, campaigns and budget ABOUT THE CLIENT We're supporting a growing online gaming operator within the regulated Spanish market. As part of their continued development, they're looking for an experienced CRM Manager to take ownership of customer retention, loyalty and lifecycle strategy across their online casino offering. THE BENEFITS Opportunity to take ownership of CRM and retention strategy Direct involvement in commercial and customer loyalty planning Autonomy to build and optimise CRM journeys and campaigns Fast-paced, results-driven i Gaming environment Career development within a highly competitive digital sector Competitive salary dependent on experience THE CRM MANAGER ROLE As CRM Manager, you'll be responsible for defining and delivering the customer retention and loyalty strategy,



with a strong focus on increasing player activity, repeat engagement, customer satisfaction and lifetime value.
You'll design and manage multichannel CRM campaigns, automated customer journeys, promotional calendars and segmentation strategies, while working closely with wider teams across marketing, commercial and operations. You'll also take ownership of CRM reporting, campaign optimisation, budgeting and ensuring activity remains compliant with Spanish gaming regulations and Responsible Gaming policies. CRM MANAGER ESSENTIAL SKILLS Minimum 3 years' experience managing CRM activity Strong experience across customer retention and lifecycle marketing Experience creating and optimising automated CRM journeys Strong understanding of customer segmentation and personalisation Experience managing promotions and loyalty programmes Strong analytical skills with experience monitoring CRM KPIs and campaign performance Experience

📌 CRM Manager (Madrid)
🏢 Searchability®
📍 Madrid