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Barcelona | Full Time
Smadex is a performance advertising engine for mobile apps, enabling the world's leading marketers to grow across Mobile and Connected TV (CTV). Powered by AI models trained on real campaign outcomes, Smadex delivers profitable growth at scale. Headquartered in Barcelona, with teams across the Americas, EMEA, and APAC, Smadex is a business unit of Entravision (NYSE: EVC).
We are looking for a Programmatic Campaign Specialist to join our team, to set up the campaigns buying strategies on Smadex DSP and make sure they reach our client's goals through daily monitoring and optimization.
The candidate should have a mix of business-oriented and analytical mindset,
to understand the short and long term challenges the mobile advertising campaigns are facing and use the tons of data available to get powerful insights to resolve them and create the most effective strategies and algorithms to help improve the Smadex platform.
This is a full-time position based in Barcelona.
Your Tasks and Responsibilities
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- Leverage the programmatic ecosystem and attribution knowledge to build, operate, analyze and optimize campaigns following the best strategies to achieve our clients' goals.
- Manage and grow your own client portfolio, within a variety of verticals, KPI's (CPM's, IPM's, CPI's, CPA's, ROAS, etc) and budgets. Highly performance focused.
- Analyze large, complex data sets containing the behavior of millions of mobile users worldwide to provide the right strategic and operational decisions.
- Obtain insights from our campaign portfolio, to make decisions that will directly impact our company revenue.
- A/B test different variable changes using Smadex DSP and share the results among the team to keep improving performance.
- Help develop and improve our prod