Carrots is a fast‑moving studio building and scaling consumer

subscription

apps (iOS/Android). We manage meaningful monthly budgets and operate with a strict

payback

mindset.

We’re now hiring a

Senior User Acquisition Manager

to own performance across

Google & Meta

, engineer smarter

conversion signals

with our data team, and expand into

ASA/ASO

and

organic TikTok

.

This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

⭐ Profitably scale paid growth

across

Google Ads

and

Meta Ads

, hitting +10% MoM

growth while protecting payback. Signal engineering

with our data analyst: choose/weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms. Cash discipline & reporting:

treat spend like it’s your own; Channel expansion:

pilot

Apple Search Ads

and lead

ASO

experiments (metadata & creative/store assets), plus coordinate

organic TikTok

via a creator‑outreach intern. Creative direction (performance) : brief a junior

motion designer

for Meta video tests; Google:

lower blended CAC and shorten payback by improving keyword mix, auction strategy, and

conversion schema

. Meta:

launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale. Measurement:

live

Looker

dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across

AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude

. Playbook:

documented testing cadence (weekly) and budget reallocation rules.

Design, launch, and scale

Meta

(campaign structure, creative testing matrix, value‑based bidding). Partner with the

Data Analyst

to test

proxy events





and

predicted LTV

(e.g., own

ASO

roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots/video iterations). Manage a

creator‑outreach intern

(TikTok organic + UGC partnerships on pay‑per‑view/desired KPI). Hands‑on budgets & results.

You have directly managed €100k+/month

across

Google Ads + Meta Ads

for consumer

subscription

apps and can share metrics (CAC, payback, LTV:CAC). You’ve launched and scaled Meta for

mobile apps

(creative testing, audiences, value optimization, ATT/SKAdNetwork‑aware measurement). Google Ads for apps.

You’ve built actionable dashboards (preferably

Looker ) and make decisions from cohort/LTV data, not screenshots. Frugal with spend, relentless on payback, and comfortable being challenged with data.

Familiarity with

BigQuery

and collaborating on models (you don’t need to code; Experience with

RevenueCat

(subscriptions),

Firebase

(events/remote config),

Amplitude

(funnels). Experience mentoring juniors (design, interns) and building test calendars

AppsFlyer, BigQuery, Looker, RevenueCat, Firebase, Amplitude. High speed, high standards, zero drama. Performance Bonus:

Opportunity for an

Quarter Performance Bonus of up to 45% , tied to critical UA KPIs. Flexibility & Time Off:

Adaptable working hours

, 25 days annual leave, and 1 month of 'work from anywhere'

outside of Spain. Executive Workspace & Tech:

Private offices at

Norrsken House Barcelona

(with complimentary membership) and a generous €5,000 EUR

budget for professional home-office equipment. es, including Spa Access in the same office building. Delicious, healthy, and flexible

in-office catering

— meals starting at just €2–€3. Training:

Dedicated

Budget for an education program

. A

Tailored career plan

with performance reviews and salary calibrations every 6 months.

📌 Senior User Acquisition Manager (Google Ads) (Barcelona)
🏢 Carrots
📍 Barcelona