Our mission is simple: make really high quality essentials for really low prices, fairly and sustainably. What began with a small assortment of elevated basics has quickly grown into a cross-category brand spanning apparel, accessories, home goods, and more. We question conventional thinking, use technology and data to uncover new opportunities, and move quickly to turn ideas into reality. Where conventional wisdom says you have to choose – soft or durable, speed or rigor, quality or price – we ask why that trade-off has to exist in the first place.
Senior Creative Strategist
Creative Strategist for UK/EU is a performance-minded, market-savvy leader who bridges general creative output with the nuances of European consumer behaviour. This person excels at identifying what's working in the US market and translating it for UK and German/French audiences; while also building the infrastructure to test, learn and scale independently. Owning the experimentation framework that enables the EU/UK team to move fast, document learnings,



and scale winners while maintaining strong alignment with brand identity
Improving win rates and spend efficiency through a rigorous, data‐backed testing cadence
Acting as a strategic partner to the Director of Paid Social UK & DE/FR and cross‐functional brand, design, and marketing teams
Leveraging data to inform strategic direction
This role is critical to establishing Paid Social as a core growth engine in the UK, Germany and France.
Audit US creative performance regularly to identify high‐potential concepts for UK & DE/FR adaptation
adjusting copy, tone, cultural references, pricing, and product focus for UK & DE/FR audiences
Commission net‐new creative concepts where US assets are insufficient or market‐specific angles are required
Write clear, detailed high converting ad briefs for video, static, UGC, and other ad formats with UK & DE/FR market context embedded
Ensure all adapted and net‐new creative aligns with brand identity while resona

📌 Senior Creative Strategist (España)
🏢 Cacheflow
📍 España