Our team of 800 employees counts over 50 nationalities and is spread across our 5 general offices, 30% working fully remotely.
We are looking for a Marketing Manager Iberia to join the Spanish local team. Your mission is to drive scalable user and business growth across the Spanish and Portuguese market. You will design, execute, and rigorously measure high-impact marketing strategies, balancing local insights with central Growth resources. You will be able to work on a large variety of projects to increase BlaBlaCar’s impact and take the company to its next growth stage. Serving as the primary champion for our Spanish community, you will align internal product and service developments with local member needs and insights to strengthen BlaBlaCar’s position as a market leader.
Objective Setting & Tactical Planning: Translate regional business goals into actionable marketing roadmaps, identifying optimal channels, tactics, and resource allocation.
Design, launch, and optimize integrated marketing campaigns across Spain and Portugal, with the help of our central Growth team,



to drive user acquisition and retention.
Project & Budget Management: Manage marketing initiatives end-to-end, ensuring timely delivery, strict budget adherence, and maximum ROI. Monitor, format, and report on key marketing KPIs, establishing robust measurement processes to evaluate campaign efficiency.
Partner closely with central Growth, Product, and local teams while delivering regular performance updates and strategic briefings to leadership.
Content Creation & Channel Management: Develop compelling localized marketing assets, primarily for CRM sequences and organic/paid social media, to engage driver and passenger communities.
Market Insights & Strategic Analysis
Business & Performance Deep Dives: Conduct rigorous analysis of regional business activity, funnels, and campaign metrics to uncover growth drivers and performance bottlenecks.
Synthesize complex data sets and members 'insights into cl

📌 Responsable De Marketing (España)
🏢 Blablacar
📍 España