CRM MANAGER - MELILLA
CRM Manager role within a growing online iGaming operator
Based in Melilla - relocation required if not already local
Opportunity to take ownership of CRM strategy, campaigns and budget
We’re supporting a growing online gaming operator within the regulated Spanish market.
As part of their continued development, they’re looking for an experienced CRM Manager to take ownership of customer retention, loyalty and lifecycle strategy across their online casino offering.
Opportunity to take ownership of CRM and retention strategy
Direct involvement in commercial and customer loyalty planning
Autonomy to build and optimise CRM journeys and campaigns
Career development within a highly competitive digital sector
THE CRM MANAGER ROLE
As CRM Manager, you’ll be responsible for defining and delivering the customer retention and loyalty strategy, with a strong focus on increasing player activity, repeat engagement, customer satisfaction and lifetime value.
You’ll design and manage multichannel CRM campaigns, automated customer journeys,
promotional calendars and segmentation strategies, while working closely with wider teams across marketing, commercial and operations.
You’ll also take ownership of CRM reporting, campaign optimisation, budgeting and ensuring activity remains compliant with Spanish gaming regulations and Responsible Gaming policies.
CRM MANAGER ESSENTIAL SKILLS
Minimum 3 years’ experience managing CRM activity
Strong experience across customer retention and lifecycle marketing
Experience creating and optimising automated CRM journeys
Strong analytical skills with experience monitoring CRM KPIs and campaign performance
Experience working within iGaming, sports betting, eCommerce or another high-frequency digital environment
Degree in Marketing, Business Administration, Economics, Statistics, Engineering or a similar discipline
Able to speak fluent Spanish
Experience working for an online gambling operator regulated in Spain
Master’s degre
📌 CRM Executive with Spanish (España)
🏢 Searchability®
📍 España
Postulate a este anuncio
Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.