CRM MANAGER – MELILLA

Todas las habilidades, cualificaciones y experiencia relevantes que necesitará un candidato seleccionado se enumeran en la siguiente descripción.

KEY POINTS

CRM Manager role within a growing online iGaming operator

Based in Melilla – relocation required if not already local

Strong focus on retention, loyalty and customer lifecycle strategy

Opportunity to take ownership of CRM strategy, campaigns and budget

ABOUT THE CLIENT

We're supporting a growing online gaming operator within the regulated Spanish market.

As part of their continued development, they're looking for an experienced CRM Manager to take ownership of customer retention, loyalty and lifecycle strategy across their online casino offering.

THE BENEFITS

Opportunity to take ownership of CRM and retention strategy

Direct involvement in commercial and customer loyalty planning

Autonomy to build and optimise CRM journeys and campaigns

Fast-paced, results-driven iGaming environment

Career development within a highly competitive digital sector

Competitive salary dependent on experience THE CRM MANAGER ROLE

As CRM Manager, you'll be responsible for defining and delivering the customer retention and loyalty strategy, with a strong focus on increasing player activity, repeat engagement, customer satisfaction and lifetime value.

You'll design and manage multichannel CRM campaigns, automated customer journeys, promotional calendars and segmentation strategies, while working closely with wider teams across marketing, commercial and operations.

You'll also take ownership of CRM reporting, campaign optimisation, budgeting and ensuring activity remains compliant with Spanish gaming regulations and Responsible Gaming policies.

CRM MANAGER ESSENTIAL SKILLS





Minimum 3 years' experience managing CRM activity

Strong experience across customer retention and lifecycle marketing

Experience creating and optimising automated CRM journeys

Strong understanding of customer segmentation and personalisation

Experience managing promotions and loyalty programmes

Strong analytical skills with experience monitoring CRM KPIs and campaign performance

Experience working within iGaming, sports betting, eCommerce or another high-frequency digital environment

Degree in Marketing, Business Administration, Economics, Statistics, Engineering or a similar discipline

Willingness to live and work in Melilla

Able to speak fluent Spanish

DESIRABLE EXPERIENCE

Experience working for an online gambling operator regulated in Spain

Previous experience across casino or sportsbook environments

Experience managing VIP and player loyalty programmes

Knowledge of predictive churn modelling

Knowledge of deposit propensity models

Master's degree in Digital Marketing, CRM or Data Analytics

LOCATION

This position is based in Melilla .

Candidates must either already live in Melilla or be fully prepared to relocate. Applications cannot be considered from candidates who are unwilling to relocate. xghoner TO BE CONSIDERED

Please either apply through this advert or email me directly via For further information please call me on /

By applying for this role, you give express consent for us to process and submit, subject to required skills, your application to our client in conjunction with this vacancy only.

KEY SKILLS

CRM, iGaming, Online Casino, Customer Retention, Customer Lifecycle, Loyalty, CRM Strategy, Campaign Automation, Segmentation, Personalisation, VIP, Promotions, Responsible Gaming, Customer Analytics, Churn, Customer Lifetime Value, Spain, Melilla

📌 CRM Manager (Melilla)
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📍 Melilla