Experteer Overview

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As Digital Marketing Manager, you lead the end-to-end digital patient recruitment for clinical trials across multiple therapeutic areas. You shape strategy, programs, and channels to move candidates from awareness to enrollment, aligning with study protocols and regulatory requirements. You serve as a senior strategic advisor to sponsors, CROs, and internal teams, delivering data-driven recommendations to optimize recruitment and diversity. You oversee the complete digital ecosystem, from paid media to trial websites, and translate insights into tangible improvements. You join a collaborative, cross-functional team focused on ethical, patient-centric solutions.

Compensaciones / Beneficios
• Lead the strategy, planning, and oversight of digital patient recruitment programs across therapeutic areas
• Own end-to-end digital recruitment strategy from feasibility through enrollment support
• Translate study protocols and recruitment goals into integrated digital strategies across paid, owned, and social channels
• Partner with clinical, medical, and regulatory stakeholders to ensure ethical, compliant recruitment approaches
• Serve as a senior strategic advisor on recruitment challenges and opportunities to sponsors, CROs, and internal teams
• Provide strategic oversight of digital channels (paid media, social, SEO, trial websites)



and emerging platforms
• Define recruitment performance frameworks and KPIs; collaborate with analytics to translate data into optimization actions
• Lead cross-functional teams across Account, Creative, Paid Media, Analytics, Technology, and Medical/Legal/Regulatory

Responsabilidades
• 6-8+ years of experience in digital and social strategy within an agency or in-house environment
• Clinical trial recruitment experience required
• Strong understanding of the general clinical trial ecosystem and regulatory considerations
• Proven ability to lead integrated digital strategy across channels and content ecosystems
• Track record of senior-level, data-informed strategic counsel xqbhyrx to clients and brand leadership
• Experience partnering with and influencing cross-functional teams
• Strong leadership presence with mentoring experience
• Advanced storytelling and presentation skills
• Proficiency with Microsoft PowerPoint and Excel; familiarity with Google Analytics, platform analytics, social management tools
• Deep knowledge of healthcare and regulatory landscape; interest in generative AI and emerging technologies is a plus

Requisitos principales
• career development and progression
• supportive and engaged line management
• technical and therapeutic area training
• peer recognition
• total rewards program
• inclusive culture

📌 Digital Marketing Manager (Madrid)
🏢 Syneos Health
📍 Madrid