Experteer Overview
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As a Senior GTM Operations Specialist, you will design and scale a scalable SDR infrastructure and standardized workflows to support Factorial’s Marketing team. You will own data-driven SDR programs, A/B testing across regions, and AI-enabled automation to optimize the SDR lifecycle. Your work will ensure high-quality data powering dashboards for performance insights and strategic decisions. This role offers impact across markets, shaping how we acquire and convert customers at scale.
Compensaciones / Ventajas
• Design, create, and scale SDR playbooks aligned with Golden Rules
• Standardize end-to-end workflows including SLAs, qualification frameworks, routing logic, and edge-case handling
• Ensure auditable, measurable, and repeatable SDR interactions across markets
• Own tracking and reporting of all A/B tests across regions (assignment logic, sequences, messaging, process variations)
• Identify growth opportunities through performance analysis and conversion insights
• Drive data-backed decisions to scale wins and sunset underperformers
• Ensure data quality and availability for dashboards on activity, funnel metrics, pipeline health, velocity,



and SLA adherence
• Partner with RevOps and Data teams to apply AI and automation across the SDR lifecycle (lead prioritization, intelligent routing, sequence optimization, messaging recommendations)
• Translate AI outputs into clear operational guidance for SDRs to drive adoption and measurable impact
Responsabilidades
• Strong HubSpot knowledge (workflows, lead routing, lifecycle stages, properties, reporting, integrations)
• Experience in GTM / SDR / RevOps Operations in a B2B environment
• Ability to design and standardise scalable sales workflows, playbooks, SLAs, and qualification frameworks xqbhyrx
• Strong analytical mindset with funnel metrics, conversion rates, and KPIs
• Ability to translate business needs into technical solutions and communicate across teams
• Experience with A/B testing and experimentation in SDR or marketing workflows
• Exposure to automation and AI use cases
• Experience with additional GTM tools beyond HubSpot
• Background in high-growth or multi-market environments
Requisitos principales
• Wellhub (gym, pools, classes)
• Cobee expense management
• Language classes
• Breakfast in the office
• Organic fruit
• Pet friendly

📌 Marketing GTM Operations Specialist (Barcelona)
🏢 Factorial Hr
📍 Barcelona