Responsibilities
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- Ensure robust and consistent media tracking across all digital platforms

- Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels

- Ensure proper setup and maintenance of tracking frameworks (e.G. Supermetrics, GA4, pixels, tagging plans)

- Coordinate tracking implementation across websites, media platforms, and analytics tools

- Validate data collection quality and ensure consistency across markets and platforms

- Support troubleshooting and issue resolution related to tracking and data collection

- Translate business tracking and measurement needs into clear technical requirements

- Work closely with Media teams on business needs

- Work closely with Tech teams to ensure proper implementation of tracking and data flows

- Collaborate with Data Product Managers to align tracking data with data models and data products

- Ensure consistency between tracking setup, data ingestion (e.G. via Supermetrics), and data warehouse structures (BigQuery)

- Monitor and follow up on implementation timelines and deliverables

- Define and enforce data quality checks and validation processes for media data

- Ensure consistency of naming conventions, KPIs,



and tracking structures across markets

- Identify gaps or inconsistencies in data collection and drive remediation actions

- Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics

- Ensure tracking enables accurate measurement of campaign performance and optimization

- Contribute to defining measurement frameworks and supporting performance analysis

- Facilitate alignment between media tracking data and reporting tools (e.G. Looker dashboards)

- Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners

- Ensure clear documentation of tracking frameworks, requirements, and implementations xhfqzwm

- Support communication and alignment with integral and local teams

- Contribute to training and upskilling of markets on tracking best practices

Requirements

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- 8+ years of experience in digital analytics, tracking implementation, or media data

- Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.)

- Good understanding of media ecosystems (Meta, TikTok, Google, etc.)

- Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics)

- Experience in global environments with multiple stakeholders

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📌 Global Media Tracking Data Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona