Are you passionate about building strong customer relationships and driving business growth? Do you thrive in a dynamic, fast-paced FMCG environment?

If so, this opportunity could be for you!

We are an Iberian FMCG company with a portfolio of well-known brands such as Cristasol, Xanpa, Natural Honey and Vitesse, and part of the Sodalis Group, a leading Italian multinational in the Personal & Home Care sector.

We are looking for a Key Account Manager – Direct Trade to join our team in Madrid. In this role, you will be responsible for managing and developing key customer accounts, identifying growth opportunities, negotiating commercial agreements, and ensuring the successful execution of our sales strategy to deliver sustainable business growth.

Mission

Lead the commercial development of a portfolio of strategic direct customers in Spain, driving sustainable and profitable growth through the definition and execution of customer-specific business plans. Build long-term partnerships with key retailers, ensuring excellent execution, strong financial performance, and alignment with the company's commercial and brand strategy.

Key Responsibilities

- Manage a portfolio of strategic direct accounts, including Eroski, Alcampo, Consum, Uvesco and Costco , acting as the main point of contact and leading all commercial negotiations.
- Develop and execute annual Joint Business Plans aligned with company objectives, identifying growth opportunities and maximizing sales, profitability and market share.
- Define the optimal assortment, promotional calendar, pricing strategy and in-store visibility plans tailored to each customer, ensuring best-in-class execution.
- Build strong, long-term relationships with key customer stakeholders, fostering collaboration and becoming a trusted business partner.
- Lead complex commercial negotiations, securing mutually beneficial agreements while protecting company profitability and strategic priorities.
- Monitor account performance through sales, margin,



promotional ROI and customer KPIs, implementing corrective actions whenever necessary.
- Prepare sales forecasts and ensure accurate demand planning in close collaboration with Supply Chain to maximize product availability and minimize forecast deviations.
- Work cross-functionally with Marketing, Trade Marketing, Finance, Supply Chain and Customer Service to deliver integrated customer plans and flawless execution.
- Continuously analyse market trends, competitor activity and customer performance to identify risks and new business opportunities.
- Ensure compliance with commercial policies, contractual agreements and internal financial governance.

Profile

- Bachelor's degree in Business Administration, Marketing, Economics or a related field.
- At least 6–8 years of experience in Key Account Management within the FMCG sector , with solid experience managing national retail accounts in Spain.
- Proven track record negotiating with major retailers such as Eroski, Alcampo, Consum, Uvesco, Carrefour, El Corte Inglés or similar.
- Strong commercial acumen with demonstrated ability to drive profitable growth and deliver ambitious sales targets.
- Excellent negotiation, influencing and relationship management skills at multiple organizational levels.
- Strong analytical and financial skills, with experience managing P&L;, trade investments and promotional profitability.
- High level of autonomy, ownership and strategic thinking, combined with strong execution capabilities.
- Advanced Excel and experience with ERP/CRM systems (SAP is an advantage).
- Fluent in Spanish; English at a professional working proficiency. Portuguese is considered a plus.
- Strategic Account Management
- Commercial Negotiation
- Business & Financial Acumen
- Customer Orientation
- Cross-functional Leadership
- Influencing & Stakeholder Management
- Results Orientation
- Analytical Thinking
- Decision Making
- Resilience & Adaptability

Join us and help shape the future of our brands while growing your career in an international FMCG environment.

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📌 Key Account Manager (Madrid)
🏢 Sodalis Iberia
📍 Madrid