About Us

We are part of International Airlines Group (IAG), one of the world’s leading airline groups and owner of some of the biggest brands in the sky.

IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG. Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.

Purpose of the role

Leading commercial sales performance across Spanish-speaking markets, with a primary focus on Spain and Latin America – owns regional revenue target, drives new advertiser acquisition, builds senior media agency relationships, and leads local sales team to deliver strong pipeline conversion and revenue growth

Your responsibilities

Lead the sales strategy for Spanish-speaking markets, focused on Spain and LatAm

Own and deliver regional sales target building new and growing current advertiser and partner relationships

Build, manage, and grow a strong sales pipeline across priority sectors - Identify and pursue strategic partnership opportunities across Spain and LatAm that can unlock incremental media revenue

Build senior relationships with media agencies, advertisers, tourism boards, brands, and relevant strategic partners

Lead and develop the regional sales team, setting clear objectives, coaching team members, and driving performance

Identify and pursue cross-platform sales opportunities across multiple OpCos assets

Translate central commercial strategy into a clear go-to-market plan for Spain and LatAm

Work with central Commercial, Account Management, Product, Marketing, and Operations teams to package and sell opportunities effectively, while maintaining existing advertisers and partnerships - Report on regional sales performance,



including revenue delivery, pipeline health, conversion, partnership opportunities, and team performance

Your skills, experience and qualifications

10+ years of media sales experience, ideally across digital, travel, aviation, retail media, or multi-market advertising environment

5+ years in a leadership role, with proven ability to lead, motivate, and develop high-performing sales teams

Proven experience in cross-platform selling – digital, VOD (Video on Demand), press, OOH/DOOH

Proven experience identifying, structuring, and closing strategic media partnerships with advertisers, agencies, tourism boards, brands, or commercial partners

Strong senior media agency connections within Spain, with the ability to open doors and influence senior decision-makers

Deep understanding and experience in the Spanish-speaking advertising markets, especially Spain and LatAm

Strong commercial judgment across pricing, negotiation, pipeline management, deal closing, partnership management, and advertiser retention

Strong stakeholder-management skills, with the ability to coordinate effectively with central vs local teams

What we offer

- The chance to enjoy a challenging career in an exciting, fast-moving environment in a dynamic industry.
- The opportunity to work in a multi-cultural environment with great offices in many locations.We support our people in maintaining work/life balance, as well as providing the many benefits one would expect from a integral organisation, including health insurance, pension and performance bonuses.

We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law

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📌 Agency Sales Partner (Barcelona)
🏢 IAG Transform
📍 Barcelona