ppbJob Profile: /b Senior Manager, Marketing – Marketing Research Insights /p pbReports To: /b Senior Director, Insights /p pbDirect Reports: /b N/A /p h3Role Purpose /h3 pAt The Coca-Cola Company, insights power growth. The Senior Manager, Insights supports the delivery of the Insights agenda for a specific category within the Europe Operating Unit. Working closely with the Senior Director, Insights, this role will support the generation and activation of consumer, shopper, and category insights. /p pThis role contributes to the delivery of consumer and category insights to support brand strategy, innovation, and activation for category teams in Europe Operating Unit. The Senior Manager, Insights embeds insights in the category across brand strategy, innovation, creative development, and portfolio choices, while maintaining strong connectivity with the EOU and Global Insights networks. /p h3What You’ll Do For Us /h3 h3Lead the Consumer Insights Strategy Leadership /h3 ul liSupport the development and implementation of the Category Insights learning plan in alignment with Global Portfolio and Insights and Category networks. /li liDelivers the category Insights learning plan, comprising future consumer and shopper tensions and trends, application of behavioral science, consumer segment, cohort and culture understanding. /li liApply qualitative, quantitative, and observational methods to uncover consume truths. /li /ul h3Translate Consumer Understanding into Business Guidance /h3 ul liSupport the Senior Director Insights as the single point of accountability in the category for consumer insights, ensuring consistency in integral frameworks while keeping them locally relevant to the EU OU. /li liDares to be Insights (consumer) voice to each of our stakeholders focusing on Business questions, leveraging the value of the human narrative vs just focusing on numbers and pure marketing research. /li liTurn human motivations, barriers, and behaviors into actionable recommendations for marketing, commercial, and innovation teams. /li /ul h3Bring Analytical Excellence and Next‑Gen Insight Capabilities /h3 ul liSupport category marketing performance analytics to focusing on enabling brand growth. /li liIntegrate multiple data sources—syndicated, shopper, bottler, first‑party digital, and proprietary research to deliver coherent, holistic insights. /li liApply next‑gen insight capabilities leveraging AI/ML models, predictive analytics, behavioral science, and digital intelligence to translate signals into actionable business opportunities. /li liLeverage digital ethnography, social listening, sentiment AI,



and cultural intelligence to detect emerging behaviors and whitespace opportunities. /li /ul h3Brand Innovation Insights Activation /h3 h3Provide Insights Leadership Across Key Marketing Processes /h3 ul liSupport innovation opportunity identification, concept development, product and packaging assessment, consumer co‑creation and New Product Launch Tracking /li liSupport the development of insights for creative territories; support creative briefing, development, validation, and optimization. /li liEnsure insights activation that influences senior marketing and commercial decision‑makers. /li /ul h3Lead, Inspire, and Build Capability /h3 ul liDrive a culture of curiosity and learning across the system, acting as the clear, influential voice of the consumer and shopper to marketing teams. /li /ul h3Network People Leadership /h3 ul liContribute to the EU OU Category Insights Network and Global OU Human Insights network by sharing learnings, deploying best practices and sometimes leading charter learning plans. /li liDriveswinningculturewith inspired, engaged,focused andempowered associates. /li /ul h3Qualifications Experience /h3 ul liBachelor’s degree required. /li li5 - 7+ years of experience in Consumer Shopper Insights, Market Research Analytics, Category Management or related field; Marketing or Innovation experience is a plus. /li liStrong understanding of core research methodologies, including agile and innovative approaches. /li liAbility to synthesize consumer, cultural, and market insights into clear recommendations for the business. /li liExperience identifying emerging trends and applying frameworks or workshops to translate insights into opportunities. /li liStrong analytical skills with the ability to turn complex data into compelling narratives. /li liStrong communication and presentation skills; able to influence stakeholders across functions. /li liComfortable working in a fast‑paced, dynamic environment with shifting priorities. /li liCollaborative mindset and ability to work effectively in a matrixed organization. /li /ul h3What We Can Do For You /h3 ul liIconic Innovative Brands: Work with a portfolio of 250+ global and local brands, continuously expanding through innovation. /li liExpansive Diverse Customers: Engage with a wide range of customers across multiple channels and moments. /li liCritical Experiences:



Operate within a global, cross‑functional network that drives transformational results. /li liGrowth Culture: Thrive in a learning‑driven, action‑oriented environment that empowers curiosity and human insight. /li /ul h3EU Pay Transparency /h3 ul liItaly Base Salary: 56,300 EUR to 74900 EUR /li liPoland Base Salary 227,000 PTN to 359,000 PTN /li liSpain Base Salary 65,000 EUR to 83,900 EUR /li liBase pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered. /li liAnnual Incentive Reference Value Percentage: 15% /li liAnnual incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. /li /ul h3Confidentiality Notice /h3 pThis job description outlines the general nature and key responsibilities of the role. Duties may evolve based on business needs. All information is confidential and intended solely for internal hiring purposes within the Europe Operating Unit. /p pBrand Positioning, Brand Storytelling, Channel Management, Channels Strategy, Collaborative Leadership, Communication, Competitive Assessments, Consumer Segmentation, Consumer Trends, Decision Making, Digital Media Strategy, Group Problem Solving, Media Planning, Microsoft Office, Quantitative Research, Retail Marketing Strategy, Social Media Strategies, Syndicated Research, Waterfall Model /p h3Location(s) /h3 pUnited Kingdom /p h3City/Cities /h3 pLondon /p h3Travel Required /h3 p00% - 25% /p h3Relocation Provided /h3 pNo /p h3Job Posting End Date /h3 pAugust 16, 2026 /p h3Our Purpose And Growth Culture /h3 pWe are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola. /p pAnnual Incentive Reference Value Percentage:15 /p pAnnual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target. /p /p #J-18808-Ljbffr

📌 Senior Manager, Insights (Madrid)
🏢 The Coca-Cola
📍 Madrid