ph3Join the team empowering the world to design /h3 pAt Canva, our mission is to empower the world to design—and we’re growing fast across the globe. With over 250 million monthly active users in over 190 countries, we’re on a mission to make Canva the most loved brand in the world. To support this ambition, we’re building a world‑class growth marketing team that’s deeply local, highly creative, and relentlessly performance‑focused. /p h3About the role /h3 pAs the Performance Marketing Specialist for Spain, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Spain to drive great incremental returns on our media investments. /p pTo be successful in this role you will need to understand the modern media measurement toolkit, media buying principles in key channels, what makes creative great in key channels and iteratively improve our funnel experiences. /p pAs part of this role, you will report to the Spain Head of Marketing and work collaboratively with the rest of the marketing team focused on brand campaigns, lifecycle and partnerships for example. You will also help raise the bar in full funnel media management. /p h3What you’ll do /h3 ul liOwn day to day media buying, optimisation and pacing across multiple channels in Spain. You will focus on creative‑led channels (Meta, YT TT, LinkedIn) as we have global search and ASO teams supporting Spain. /li liTranslate Spain priorities into concrete strategy and plans. Set these in partnership with the Integral Growth Marketing team and Spain Country Team. /li liSet the media mix, lead budget allocation review processes and own the experiment roadmap. /li liPartner with the Data team to run incrementality studies, interpret and calibrate our MMMs,



utilise MMP and platform form data where appropriate. /li liTranslate performance data into clear creative insights, sharing learnings with Growth Creative pods that prioritise native vertical video and creator partnerships with embedded Growth Marketers. /li liActively manage creative rotation: scale top‑performing assets, pause low performers, and proactively flag refresh needs that shape our creative strategy. /li liEvaluate audience segmentation, targeting, and bidding strategies, proposing improvements and experiments across the region. /li liWork closely with creative team to maximise TikTok Content Suite and champion best practices in modern content formats to get and retain attention. /li liLevel up creative cohort analysis and bring unique insights into how we are running our creative flywheel. /li liLead formulation, implementation and learning cycles through CRO initiatives across channels. /li liImprove performance marketing systems and workflows, with a focus on automation, adopting AI tooling and even building reusable systems. /li /ul h3You’re probably a match if you have: /h3 ul liProven hands‑on experience in media buying and budget management across major platforms with strong media buying principle understanding. /li liStrong optimisation mindset and confidence making data‑driven decisions. /li liProven experience collaborating with creative teams to improve performance through structured testing and iteration.



/li liCross‑channel growth mindset, able to evaluate trade‑offs, dynamically shift investment, and prioritise incremental impact. /li liFamiliarity with MMM, lift studies, and incrementality testing. Design experiments autonomously and build a strong relationship with the Marketing Science team. /li liExperience with creative testing frameworks or sprint‑based experimentation. /li liExperience working iteratively with a creative team led by a creative strategist. /li liExperience improving funnels into Apps and Web based products. /li liComfortable working cross‑functionally in a remote, multi‑market environment. /li liSpanish and good English, with a feel for market context. /li /ul h3About the team /h3 pYou’ll be part of a highly collaborative, fast‑moving, and passionate marketing team that blends creativity and data to make magic happen. In this role, you’ll help Canva show up at its best, fuelling growth by bringing performance and creativity together in every campaign. /p h3What’s in it for you? /h3 pAchieving our crazy big goals motivates us to work hard – and we do – but you’ll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work. /p h3Here’s a taste of what’s on offer: /h3 ul liEquity packages – we want our success to be yours too. /li liInclusive parental leave policy that supports all parents carers. /li liAn annual Vibe Thrive allowance to support your wellbeing, social connection, office setup more. /li liFlexible leave options that empower you to be a force for good, take time to recharge and supports you personally. /li /ul /p #J-18808-Ljbffr

📌 Performance Marketing Manager, Madrid
🏢 black.ai
📍 Madrid