ppSantander ( is evolving from ba global, high-impact brand /binto a btechnology-driven organization /b, and our people are at the heart of this journey. bTogether /b, we are driving a bcustomer-centric transformation /bthat values bold bthinking, innovation /b, and the bcourage to challenge /bwhat’s possible. /ppThis is more than a strategic shift. bIt’s a chance for driven professionals to grow, learn, and make a real difference /b. /ppOur mission is to contribute to help more bpeople and businesses prosper /b. We embrace a strong risk culture and all our professionals at all levels are expected to take a proactive and responsible approach toward risk management. /ppbThe Wealth Management Insurance division /bcovers three businesses in all Santander Group countries: Insurance, Asset Management and Private Banking. We work to provide the best solutions to our clients in these three businesses in the 10 countries where we are present. /ph3THE DIFFERENCE YOU MAKE /h3pbSantander Insurance /b is looking for a bCustomer Strategy Analyst /bbased out ofb Madrid /b. /ppThe role will develop a deep understanding of key customer performance indicators to support value creation and strategic decision-making. Reporting to the Customer 360 AI Director within the Customer Strategy AI team. /ppAs a customer strategy analyst your mission will be to build and maintain a robust and scalable analytical framework to monitor, understand and drive customer strategy performance across global and local markets. The role will support data-driven decision making by providing actionable insights on key customer KPIs, identifying performance drivers, and assessing the business impact of strategic initiatives. /ppWe’re bshaping the way we work /b through innovation, cutting-edge technology, collaboration and the freedom to explore new ideas. To succeed in this role, you will be responsible for: /pp1. Customer Analytics Framework /pulliDevelop and maintain a robust analytical environment to monitor customer performance across geographies, ensuring consistency between global and local views. /liliDefine and standardize KPIs, metrics and analytical methodologies to ensure comparability and alignment across countries. /liliDesign and enhance reporting tools and dashboards to provide clear visibility on customer performance. /li /ulp2. KPI Monitoring Performance Tracking /pulliTrack and analyze the evolution of key customer KPIs, including: /liliNet Promoter Score (NPS) /liliCustomer churn /liliProduct holding (e.g., insurance policies per customer) /liliIdentify trends, deviations vs. targets and early warning signals. /liliProvide regular performance updates to key stakeholders and senior management. /li /ulp3.



Deep-Dive Analysis Insights Generation /pulliConduct in-depth analyses to identify key drivers of performance, improvement levers and potential risks to achieving budget and strategic targets. /liliSegment customers and behaviors to uncover actionable insights. /liliSupport hypothesis generation and validation using data. /li /ulp4. Business Impact Assessment /pulliAnalyze and quantify the impact of strategic initiatives (e.g., commercial actions, retention strategies, cross-selling initiatives) on customer KPIs and business outcomes. /liliDevelop frameworks to measure ROI and effectiveness of initiatives. /liliSupport prioritization of initiatives based on data-driven insights. /li /ulp5. Stakeholder Management Collaboration /pulliWork closely with business, data and local teams to ensure alignment on definitions, analyses and insights. /liliTranslate complex analytical findings into clear and actionable recommendations for non-technical stakeholders. /liliSupport decision-making processes at both general and local levels. /li /ulh3WHAT YOU’LL BRING /h3pOur people are our greatest strength. Every individual contributes unique perspectives that make us stronger as a team and as an organization. We’re benabling teams to go beyond /bby valuing who they are and empowering what they bring. /ppThe following requirements represent the knowledge, skills, and abilities essential for success in this role. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. /ph3Professional Experience /h3ulliAt least 5 years of professional experience in the insurance industry, preferably in roles related to analytics and performance tracking. /liliProven experience in data analysis, KPI monitoring and business performance management. /liliExperience working with large and complex datasets across multiple sources. /liliArtificial intelligence application on task and process automation, data analytics and innovation. (Preferred) /li /ulh3Education /h3ulliBachelor’s degree in Mathematics, Statistics, Economics, Finance, Engineering, Business Administration, or a related field. /li /ulh3Languages /h3ulliVery high proficiency in English and Spanish are required. /liliPortuguese is desirable (Preferred) /li /ulh3Hard Skills /h3ulliProficiency in SQL and Excel for data extraction and analysis.



/liliExperience with data visualization tools (e.g., Power BI, Tableau) to build dashboards and reports. /liliFamiliarity with data models, data structures and analytical frameworks is a plus. (Preferred) /li /ulh3Soft Skills /h3ulliStrong analytical and problem-solving skills, with the ability to translate data into actionable insights. /liliAbility to connect data analysis with business impact and decision-making. /liliStrong communication skills, with the ability to convey complex insights to non-technical stakeholders. /li /ulh3WE VALUE YOUR IMPACT /h3pOur contribution matters, and it’s recognized. You can expect a fair, competitive reward package that reflects bthe impact you create /b and the value you deliver. But we know rewards go beyond numbers. /pulliWe’reb enable our teams to go beyond /b through global opportunities and broad career paths. /liliFlexibility that works. Enjoy a bhybrid working models /b—some days remote, some days onsite with your team—along with flexible hours. /lilibLearning for life /b. Access hundreds of courses on our platforms, including exclusive access to our global learning space: bSantander /b bOpen Academy /b( /liliCompetitive rewards. Receive a bhighly competitive salary with performance-based bonuses, /bmotivating you to keep growing with us. /liliFinancial advantages. Benefit fromb preferential banking terms, special interest rates /b on loans, life insurance, and more. /liliYour health is our priority. Throughb BeHealthy, /b our global wellness programme, we promote bHolistic wellbeing. /b /liliWe know bfamily is everything /b. That’s why we offer childcare support and family-friendly programmes tailored to each life stage. /lilibAlways by your side. /b Get access to bSantander Contigo /b, our program for employees and their families offering legal, emotional, and administrative advisory services. /lilibExtra benefits /b. Gym/WellHub membership, medical centers in some of our facilities, meal subsidy, parking, shuttle service from various points in Madrid, as well as exclusive discounts and offers for Santander employees. bAnd that’s only the beginning—we’ll tell you more when you join! /b /li /ulpWe’re here to bkeep you motivated /b, help you reach your goals, and celebrate your progress, every step of the way. /ph3LOCAL COMPLIANCE /h3pSantander is proud of being an organization where there are equal opportunities regardless of age, gender, disability, civil status, race, religion or sexual orientation. We are committed to providing an inclusive and accessible application process for all candidates. /ph3WHAT TO DO NEXT /h3h3READY TO TAKE THE NEXT STEP IN YOUR JOURNEY? /h3 /p #J-18808-Ljbffr

📌 Customer Strategy Analyst - Santander Insurance (Madrid)
🏢 Santander
📍 Madrid