Responsibilities

Siga leyendo para descubrir lo que necesitará para tener éxito en este puesto, incluyendo habilidades, cualificaciones y experiencia.

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- Define and execute Energiot’s marketing roadmap, aligning brand, communication, lead generation, and sales priorities.

- Build scalable marketing processes using AI tools, automation, templates, workflows, and external partners.

- Develop and manage Account-Based Marketing (ABM) and inbound marketing campaigns to generate qualified leads.

- Manage Energiot’s website, SEO, AI search visibility, landing pages, newsletters, lead capture flows, and conversion improvements.

- Create and coordinate Energiot’s social media presence, PR activities, and high-quality content.

- Plan and coordinate Energiot’s presence at industry events.

- Translate technical product concepts into clear, compelling messages for customers, partners, investors, and other relevant audiences.

- Work closely with Sales, Product, Technical, and Management teams to align messaging with customer needs, product capabilities, and commercial priorities.

- Support sales enablement through presentations, pitch decks, product materials, and commercial communication materials.

- Conduct market research to identify trends, customer needs, competitive positioning, and market opportunities.

- Define, monitor, and improve marketing KPIs.

- Manage freelancers, agencies, designers, copywriters,



and other external collaborators.

Qualifications

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- Bachelor’s or Master’s degree in Marketing, Communications, Business, Engineering, or a related field.

- Minimum 5 years of experience in B2B marketing, preferably in technology, energy, IoT, SaaS, or cleantech.

- Proven experience with Account-Based Marketing (ABM), inbound marketing, lead generation, and digital campaigns.

- Strong ability to translate complex technical concepts into clear, compelling, and commercially relevant messages.

- Experience creating and managing high-quality content, including articles, case studies, presentations, sales materials, email campaigns, and social media posts.

- Good understanding of SEO, website management, marketing analytics, CRM workflows, and campaign performance.

- Experience using AI tools and automation to improve marketing productivity, research, content creation, and campaign execution.

- Excellent written and verbal communication skills in English and Spanish.

- Strong project management skills, with the ability to manage multiple priorities, stakeholders, and external partners.

- Hands‑on, autonomous, and proactive mindset, comfortable working in a fast‑moving startup environment. xcskxlj

- Strong analytical mindset and ability to connect marketing actions with commercial outcomes.

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📌 Marketing Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona