OUR PURPOSE AT PLANCRAFT We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and AI-first. Building the backbone of European trades together – with AI-first software. We’re not just building software – we’re on a mission to create space for contractors & tradespeople by equipping them with AI solutions that work the way they do: fast, practical, and AI-first.

YOUR MISSION AT PLANCRAFT As our first Marketing Manager in Spain, you play a key role in driving plancraft’s success in the Spanish market. Your Spanish language skills and marketing experience help us connect with Spanish contractors locally, authentically, and with real impact. You shape how plancraft is perceived on the ground, translate our brand into the Spanish market, and make sure our message is relevant to the daily reality of tradespeople.

You will work closely with a small local team, currently consisting of a Country Lead and an Account Executive, giving you a high level of ownership and influence from day one. At the same time, you will be closely connected to our HQ Marketing team in Hamburg, especially across Performance Marketing and Brand, so you are not building the market alone but act as the local marketing owner and connector for Spain. You will prioritize local marketing activities, test what works, create momentum in the market, and support hands‑on where needed, from localised content and creator collaborations to events, customer stories, and selected social formats.

You’ll be based in Madrid,



where we are planning to open our local office soon. Once the office is in place, you’ll work on‑site from our local office on at least three days per week, collaborating closely with the local team, as well as the team in Hamburg, Germany. Own and manage the local marketing budget for Spain and work closely with HQ teams to align local initiatives with global strategy and growth goals.

Prioritize, test, and execute local marketing activities that help build awareness, trust, and growth in Spain. Identify, onboard, and manage relationships with Spanish creators, partners, and contractors, and execute creator collaborations end‑to‑end from briefing and content planning to tracking and follow‑up. Collaborate closely with internal teams such as Content, Brand, Performance, and Product to align local execution with integral initiatives.

Create, publish, and test Spanish content across social media, website, and selected campaigns. Build and grow our Spanish social channels, including Instagram, TikTok, and LinkedIn, through hands‑on localised content, short‑form video, and authentic representation of plancraft in Spain. Plan and execute local activations such as events, fairs, workshops, and community meetups.





Experience in marketing with a strong hands‑on approach and the ability to balance strategic thinking with execution. Ability to prioritize marketing activities, test ideas, and focus on what drives impact in an early‑stage market.

Experience creating or coordinating content such as copywriting, case studies, social media content, campaigns, or short‑form video. Strong affinity for social media and an understanding of what works on channels such as Instagram, TikTok, and LinkedIn.

Experience or strong motivation to work hands‑on with local events, activations, creator collaborations, and community‑building initiatives. Native‑level Spanish communication skills and professional working proficiency in English, minimum B2.

Experience with creator marketing or influencer outreach. Basic understanding of SEO and SEA.

Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats.

Flex Allowance: We provide you with a monthly flex allowance. We’re becoming more international every month, with team members already in Italy, France, the Netherlands, Austria and Poland — which is why English is our internal company language. If you need adjustments or flexibility at any stage, please don’t hesitate to let us know — we’ll do our best to make it work for you.

Note on creating a test account If you would like to create a test account as part of the challenge, please enter "Applicant" in the relevant field during registration and select "Other" under Trade.

📌 Brand & Marketing Coordinator (Temporary) (Madrid)
🏢 plancraft
📍 Madrid