What You'll Do

CRM

- Coordinate CRM and email marketing campaigns.
- Manage customer databases and audience segmentation.
- Support the design and optimisation of customer journeys.
- Coordinate marketing automation initiatives with external partners.
- Monitor campaign performance and recommend improvements.
- Contribute to the development of customer retention and loyalty initiatives.

Social Media

- Manage the social media content calendar.
- Coordinate content agencies and community management activities.
- Publish content across corporate social media channels.
- Monitor conversations, trends and engagement opportunities.
- Prepare social media performance reports.
- Identify new opportunities to strengthen the brand's digital presence.

Website & Digital Assets

- Update website content.
- Coordinate digital development requests with agencies and suppliers.
- Review lead generation forms and digital customer journeys.
- Ensure a high-quality digital customer experience across all touchpoints.

Reporting & Performance

- Prepare regular marketing performance reports.
- Analyse key digital performance indicators.
- Support the measurement of digital campaigns.
- Identify optimisation opportunities based on data and insights.





We're Looking For Someone Who...

- Enjoys executing as much as planning.
- Is highly organised and methodical.
- Has a genuine curiosity and a continuous learning mindset.
- Is comfortable managing multiple projects simultaneously.
- Can prioritise effectively in a fast-changing environment.
- Has strong attention to detail.
- Takes initiative and actively looks for ways to improve processes.
- Enjoys working collaboratively within a team.
- Is resourceful and solution-oriented when facing challenges.
- Thrives in dynamic environments where processes are still evolving and the business is being built.

Requirements

- 5–6 years of experience in Digital Marketing, CRM or Social Media.
- Experience with CRM and/or email marketing platforms.
- Experience managing corporate social media channels.
- Working knowledge of Google Analytics 4.
- Advanced Microsoft Excel and PowerPoint skills.
- Professional level of English.

Experience in the automotive industry, retail or companies operating through a dealer or distribution network will be considered a strong advantage.

📌 Digital & CRM Specialist (Alcobendas)
🏢 GWM España
📍 Alcobendas