Sulzer is a leading engineering company with a proud heritage of innovation. Join our global team to grow your expertise and develop innovative solutions that enable a prosperous and more sustainable society.
About the role Join our Digital Marketing team and help us make Digital Marketing excellent. We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The adecuado candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data-driven optimization of marketing activities.
Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business. You will do:
Hands-on Awareness and Lead Generation Campaigns Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing Development and execution of compelling lead nurture programs across target business segments and sales funnel stages Sales Enablement and Integration Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads Evaluate and support sales-initiated marketing activities Website Rehaul and Content Optimization Define new webpage components to optimize web page UI / UX Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines.
Optimize website structure and technical basics to ensure all content is highly visible to users and AI Reporting and Metrics Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities You need to succeed:
Hands-on knowledge in digital campaign set up & execution and performance tracking Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing Excellent understanding Hubspot is a must; good understanding of CRM system Minimum of 3-5 years experience in lead management, marketing automation and digital marketing project management Excellent knowledge in website analytics (Google Analytics, Tag Manager), Google Ads, SEO / GEO Able to effectively work and communicate at all levels within a matrix organization Analytical mindset High degree of independence and pragmatism What we offer you A permanent contract.
A competitive salary as well as participation in the variable remuneration system based on personal and financial objectives. Meal vouchers. Access to a voluntary flexible compensation scheme allowing employees to optimize their salary package (e.g. health insurance, transport, childcare) Be part of an experienced and international team.
A Good vibe working environment. The opportunity to grow your career within a solid and well-established international company. Be part of a dynamic organization undergoing continuous transformation and improvement.
Offices location: Nuevos Ministerios *Additional benefits may apply depending on the position and location. Sulzer is an equal opportunity employer. We believe in the strength of a diverse workforce and are committed to offering an inclusive work environment.
We are proud to be recognized as a Top Employer 2026 in Brazil, Canada, China, Finland, Germany, Ireland, Mexico, Switzerland, South Africa, the UK and the USA.
📌 Digital Marketing Manager (Madrid)
🏢 Sulzer
📍 Madrid