pul liAs Demand Generation Manager, Spain, you will own the strategy and execution of multi-channel demand generation programs across paid search, paid social, webinars, events, and digital campaigns. /li liYou will set the direction for how Clio builds pipeline and awareness in the Spanish market, manage agency partners against that strategy, and work cross-functionally with Sales, Field Marketing, Product Marketing, and Revenue Operations to hit ambitious growth targets /li liThis is a hands‑on leadership role. You’ll set the strategy, but you’ll also be close enough to execution to know when something isn’t working and why /li liDevelop and own Clio’s demand generation strategy for the Spanish market, identifying the channels and programs that will unlock the biggest growth /li liSet targets and budget allocation across paid search, paid social, webinars, and events, and be accountable for performance against them /li liAnalyse the Spanish market and legal industry landscape to shape messaging, targeting, and campaign priorities /li liBuild the annual and quarterly demand gen plan for Spain in partnership with the broader EMEA marketing and sales leadership /li liLead the execution of integrated, multi‑channel campaigns across paid search (Google Ads), paid social (LinkedIn, Meta), webinars, and events /li liOwn the relationship with external paid media agencies, setting strategy and holding them accountable for delivery and performance /li liDirect A/B testing programs across creative, copy, and landing pages, and use results to keep sharpening the approach /li liPartner with Content, Design, and Product Marketing to make sure campaign assets land with the right audience and message /li liOwn reporting on pipeline contribution, CPL, conversion, and other key demand gen metrics for Spain /li liBuild and maintain dashboards in Salesforce and Looker that give leadership visibility into what’s working /li liTurn performance data into a clear point of view on where to double down and where to pull back /li liReport regularly to EMEA marketing leadership on progress against targets /li liWork closely with Sales and Customer Success on lead flow, follow‑up,



and feedback loops /li liRepresent the Spanish market’s needs in broader EMEA marketing planning /li liBuild relationships with in‑market stakeholders to keep campaigns grounded in what the Spanish legal market actually needs /li liOwn the demand generation strategy and budget for the Spanish market /li liLead and manage external agency relationships, holding them to performance targets /li liDirect campaign execution across paid search, paid social, webinars, and events /li liOwn reporting and performance analysis, and use it to drive decisions /li liManage cross‑functional relationships with Sales, Content, Design, Product Marketing, and Revenue Operations /li liBuild and maintain the campaign calendar and roadmap for Spain /li liRepresent Spain’s needs and opportunities within the broader EMEA marketing strategy /li /ul h3Benefits /h3 ul liSpecialized learning and development programs and access to an in‑house performance coach /li liEquitable compensation for your contributions, regardless of gender, race, or any other identifying factor /li liAccess to pay transparency on all of our general roles /li liCompany equity for applicable employees /li liRRSP‑matching in Canada, 401k in the US, and pension plans in Ireland /li liHybrid model – striking the right balance between the benefits of in‑person connectivity that in office brings, and the flexibility of remote /li liFlexible paid time off (4‑week minimum with opportunities for personalization based on individual needs and achievements) /li liParental leave options for birthing and non‑birthing parents /li liA $500 contribution to your child’s RESP /li liVarious health, dental, and vision benefits for you and your family,



including an Employee and Family Assistance Program /li liVirtual and In‑person Wellness Programs to support mental and physical health /li liPaid time for volunteering through our Clio Gives program /li li$2000 annual counseling benefit for CAD Clions /li /ul pYou are an experienced demand generation marketer with a proven track record of building and executing data‑driven marketing strategies that hit ambitious targets. You know how to move between strategic thinking and getting into the detail of a campaign when it needs your attention.You have strong stakeholder management skills and can influence cross‑functionally without formal authority over every team you work with.You’re comfortable managing external agency relationships and holding them accountable to performance goals. You’re motivated by ownership and want ambitious growth in Spain and are excited to help build itStrong analytical skills and experience using data to shape marketing strategyProven experience managing paid media channels (Google Ads, LinkedIn Ads, Meta Ads) at a strategic levelExperience working in or with the Spanish market specificallyAbility to plan, prioritise, and execute multiple projects simultaneouslyStrong communication and stakeholder management skills, with the ability to influence cross‑functionally4+ years of experience in demand generation, growth marketing, or campaign management, ideally in a fast‑paced B2B SaaS environmentExperience managing external agencies or vendors, including holding them accountable to targetsExperience in high‑velocity B2B SaaSFamiliarity with CRM systems such as SalesforceExperience with marketing automation platforms (HubSpot, Marketo, Pardot, or similar)Google Ads and LinkedIn Campaign Manager or Meta Ads Manager, at a strategic levelAsana or similar project management toolsGoogle AnalyticsGoogle WorkspaceLooker or similar reporting and BI toolsSalesforce or equivalent CRM toolsLegal industry knowledge or experience within the Spanish legal marketExperience using tools like Salesforce, Asana, and Dreamdata to measure, track, and optimise campaign performanceFamiliarity with AI tools such as Claude or other generative AI platforms for marketing support, content iteration, or workflow efficiencyTechnical Skills; /p /p #J-18808-Ljbffr

📌 Demand Generation Manager (Spain) (Barcelona)
🏢 Clio
📍 Barcelona