ph3ROLE PURPOSE /h3 pWe are looking for a data-driven and strategic Growth Marketing Manager (BNPL Product) to drive growth and optimize performance across our B2C acquisition channels for our BNPL / Shopping Card product. This role sits at the intersection of product, marketing, and business. /p pWith a strong focus on new customer acquisition, growth, improving conversion, launching new features, and maximizing the impact of our B2C value proposition in the market. /p h3PRIMARY RESPONSIBILITIES /h3 ul liDrive Go-To-Market strategies: Define audience segmentation, value proposition, positioning, and messaging to successfully launch new products and features within the merchant ecosystem /li liOwn merchant conversion performance: Identify opportunities to improve conversion rates across the funnel (from user acquisition to checkout completion) and implement data-driven initiatives to maximize results /li liLead growth-focused campaigns: Design and execute campaigns aimed at increasing adoption, engagement, and revenue across key merchants and verticals /li liOptimize the merchant journey: Analyze user behavior and merchant performance to identify friction points and improve the end-to-end customer experience /li liCollaborate cross-functionally: Work closely with Product, Sales, Risk, and Marketing teams, as well as external partners and agencies, to ensure seamless execution of initiatives /li liLeverage data and insights: Conduct research and performance analysis to understand customer needs,



validate strategies, and stay ahead of market and competitor trends /li liEnsure brand and messaging consistency: Maintain a clear and compelling brand narrative aligned with business objectives across all merchant touchpoints /li /ul h3KNOWLEDGE SKILLS /h3 ul liKnowledge in paid media campaigns in BNPL industry /li liStrong understanding of conversion funnels, performance marketing, and merchant ecosystems /li liAnalytical mindset with the ability to turn data into actionable insights /li liProven ability to launch products/features and drive adoption /li liExcellent communication and stakeholder management skills /li liExperience working in cross-functional and fast-paced environments /li /ul h3PREFERRED QUALIFICATIONS EXPERIENCE /h3 ul liExperience in BNPL, payments, or merchant acquiring /li liFamiliarity with A/B testing, CRO, and user journey optimization /li liBackground in working with international markets or multiple verticals /li /ul h3BENEFITS /h3 pPrivate health and dental insurance /p pDiscounted gym membership /p pFreedom to work from home two days a week /p pKitchen with free coffee and fruit each Monday, Wednesday and Friday and snacks /p pTeam building activities and work in an international and passionate environment /p pDon’t miss the opportunity to be part of a company that values innovation and talent! /p pJoin us and take your career to the next level /p /p #J-18808-Ljbffr

📌 Growth Marketing Manager (Barcelona)
🏢 Id Finance
📍 Barcelona