ppAt Aristocrat, we aim to bring happiness to life through the power of play! As a Business Analyst on our Ad Tech team, you will support our Growth function by providing operational marketing analytics, managing partner platforms, and ensuring accurate campaign tracking and reporting. This opportunity is outstanding because you serve as the connection between User Acquisition, Marketing, external technology partners, and our centralized Data Analytics and Data Science teams. Your work enables quick, data-driven operational decisions while maintaining the quality and reliability of our marketing technology integrations. Join us in an energetic and ambitious environment where your insights drive meaningful business decisions! /p h3What You’ll Do /h3 ul liProvide operational analyses to assist User Acquisition and Growth groups by working with partner platform dashboards and exported datasets. /li liAnalyze campaign performance and provide timely, actionable insights to improve marketing execution. /li liRespond quickly to operational performance questions that do not require internal data modelling or Data Science methodologies. /li liTake responsibility for the daily oversight, tracking, and quality control of marketing technology platforms, including AppsFlyer and other advertising partner tools. /li liMonitor partner dashboards to identify anomalies, tracking issues, and reporting discrepancies. /li liCoordinate with external partners and bring up data issues involving internal systems to the Data Analytics team. /li liConfigure, monitor, and report on partner-native incrementality experiments (e.g., AppsFlyer Incrementality, Meta Conversion Lift). /li liCollaborate with Data Analytics and Data Science teams to ensure accurate implementation and interpretation of experiments. /li liSupport operational execution while methodology and statistical evaluation remain with Data Science. /li liAssist with onboarding, integration, and continuous quality assurance of external marketing and analytics platforms. /li liManage relationships with external marketing technology vendors and ensure reliable platform operations. /li liValidate partner data and coordinate issue resolution across internal and external collaborators. /li liAggregate spend, impressions, installs, attribution, and performance metrics across advertising partners.



/li liProduce recurring operational reports for User Acquisition and Growth collaborators. /li liIdentify reporting inconsistencies and bring up reconciliation issues to the Data Analytics team. /li liTrack campaign spend against planned budgets and pacing targets. /li liProactively flag deviations, delivery risks, or unexpected performance changes. /li liBuild and maintain lightweight operational dashboards using partner-exported data and spreadsheet-based reporting tools. /li liEnsure accurate implementation of campaign tracking, UTM structures, AppsFlyer links, and event configurations. /li liCollaborate with User Acquisition teams to confirm tracking prior to campaign launches. /li liMonitor attribution health across partner platforms and advance technical issues when necessary. /li liCollaborate with User Acquisition, Marketing, Data Analytics, Data Science, and Engineering teams to facilitate smooth campaign implementation. /li liTranslate operational business requirements into actionable requests for centralized data teams when deeper analytical work is required. /li liHelp improve operational processes across marketing technology and reporting workflows. /li /ul h3What We’re Looking For /h3 ul li2+ years of experience in Business Analytics, Marketing Analytics, Ad Operations, Growth Analytics, or a similar role. /li liExperience engaging with digital marketing platforms, mobile advertising, or performance marketing. /li liHands‑on experience with Mobile Measurement Partners (AppsFlyer preferred). /li liStrong understanding of mobile attribution and marketing performance metrics. /li liExperience using advertising platform dashboards (Meta, Google Ads, TikTok, Unity, AppLovin, etc.). /li liStrong analytical and problem‑solving skills with the ability to interpret campaign performance. /li liAdvanced Excel and/or Google Sheets skills. /li liExcellent communication and collaborator management skills. /li liAbility to prioritise multiple tasks in a fast‑paced environment. /li liBackground in mobile applications, gaming, or performance marketing (preferred).



/li liFamiliarity with SKAdNetwork (SKAN) and privacy‑centric mobile measurement (preferred). /li liExperience with partner‑native incrementality testing tools (preferred). /li liExperience collaborating with external marketing technology platforms and analytics providers (preferred). /li liExposure to BI tools such as Looker, Redash, Tableau, or Power BI (preferred). /li liBasic understanding of SQL for reading or validating data (not production development) (preferred). /li liExperience with campaign tagging, tracking links, and event configuration (preferred). /li liExperience in mobile gaming, especially free‑to‑play or social casino (nice to have). /li liExperience assisting User Acquisition teams (nice to have). /li liFamiliarity with retargeting platforms and attribution ecosystems (nice to have). /li liExperience with creative analytics platforms and marketing automation tools is a plus. /li liExperience with MMP products (nice to have). /li /ul h3Why Product Madness? /h3 pAs part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world‑class team who creates top‑grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse. /p pWe live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don't just take our word for it. In 2024, we made the General Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the 'Employer of the Year - Media and Entertainment' category. /p pSo, what's stopping you? /p h3Travel Expectations /h3 pNone /p h3Additional Information /h3 pAt this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full‑time basis without the need for current or future visa sponsorship. /p /p #J-18808-Ljbffr

📌 Business Analyst (Barcelona)
🏢 Aristocrat Gaming
📍 Barcelona