Your role Lead the transformation and sustainable growth of the Service business by developing a high-performing sales organization that maximizes the potential of both direct customers and distributors. Define and execute the sales strategy, optimize territories, and accelerate profitable growth through customer-centric selling and channel development. The position will play a key role in the generational transition of the organization, developing, coaching, and mentoring the next generation of Sales Engineers.

As a change leader, the Sales Manager will drive the implementation of the new divisional sales model, ensuring commercial excellence, stronger customer relationships, and sustainable long-term business growth. Your day-to-day Sales Transformation & Strategic Leadership Lead the implementation of the new Service Sales operating model, ensuring alignment with the Division and Business Area strategy and KPIs: short, medium, and long-term

Design, optimize, and continuously adapt sales territories to maximize market coverage Team Development Lead the generational transition of the sales organization by ensuring effective knowledge transfer, talent development, and long-term succession planning.

Recruit, develop, coach, and mentor Sales Engineers.

Identify skill gaps and implement training programs that strengthen service sales capabilities

Set clear, measurable objectives aligned with business priorities and growth ambitions.

Distribution Channel Development

Integrate distributors into the Service Sales strategy, establishing clear ownership, objectives, and development plans





Foster strong collaboration between direct and indirect sales teams Business Development & Sales Execution Lead the development and execution of strategic account plans to increase customer retention, service penetration, and long-term business value.

Promote cross-selling, upselling, recurring service agreements, and lifecycle solutions across the installed base.

Ensure accurate sales forecasting, pipeline management, and execution discipline. Monitor market trends, customer needs, industry developments, and competitor activities Commercial Excellence & Continuous Improvement Leverage sales analytics, CRM tools, and business dashboards to identify trends, monitor performance, and driven data-based decision-making.

Simplify processes allowing Sales Engineers to focus on customer development and revenue generation. Support the sales team in key customer visits, negotiations,

Ensure full compliance with company policies, procedures, ethical standards, and business practices.

Collaborate closely with Service Operations, Customer Support, Product Management, and other stakeholders Your Skills And Experience 10+ years of proven experience in Industrial Service Sales, driving business growth, customer development, and commercial results.

Bachelor’s degree in engineering or a related technical field, with equivalent professional experience considered.





Proven track record of exceeding sales targets and driving sales transformation initiatives.

Additional consultative selling, or people development is desirable.

English level B1 or equivalent is considered an advantage

Strategic mindset with strong customer focus.

Excellent communication, influencing, and negotiation skills.

Results-oriented with strong execution discipline.

Analytical thinking and sound decision-making.

Strong planning, organization, and prioritization skills.

Adaptability, resilience, and a continuous improvement mindset.

Strong coaching and training capabilities to build high-performing sales teams.

Ability to lead change and organizational transformation. Your Compensation And Benefits Flexible Compensation Benefits, including private health insurance and childcare vouchers.

Life Insurance Coverage

Pension Plan

Company car

Versátil Working Hours and Summer Schedule with reduced working hours for three months.

Meal Allowance, free coffee and fruit

Hybrid Working Options – up to 5 remote working days per month during winter and 8 days during the summer schedule.

On-Site Parking

Employee Discounts Platform

Internal Learning & Development Platform – including English language courses and full access to LinkedIn Learning.

Christmas Benefits & Family Events

Partnerships with Leading Business Schools

Commitment to Diversity, Equity & Inclusion through our comprehensive Equality Plan. Your location Madrid Uniting curious minds Behind every innovative solution, there are people working together to transform the future. With careers sparked by initiative and lifelong learning, we unite curious minds, and you could be one of them.

📌 Sales Manager - Service (Madrid)
🏢 Atlas Copco
📍 Madrid