Since 2004, we partner with top leaders in their industries to disrupt organisational cultures and achieve high impact at accelerating speed, with clients including Danone, PepsiCo, Unilever, Imperial Brands, Ametller Origen, Frit Ravich, Pascual, and Eroski Group, among others. The measure of success is a qualified pipeline with CEOs and CHROs who were strangers to ActioGlobal when we first reached them.

You own the full revenue engine: the targeting logic, the martech stack that powers it, the outbound and ABM sequences that move target accounts through the funnel, and the content powered by the reach engine that generates the initial signal. Pipeline architecture & account‑based marketing Own the demand generation engine end‑to‑end: account prioritisation, multi‑channel outbound sequences (email, LinkedIn, event‑based), and ABM plays targeting specific CEOs and CHROs at named accounts. CRM hygiene and data quality, marketing automation workflows, lead scoring models, pipeline attribution, and integrations between acquisition channels and the sales process.

Content & signal generation Create and distribute content calibrated to provoke engagement from senior executives at target accounts, not for brand awareness, but to generate actionable signals that feed the ABM engine. A signal is any observable action that indicates a named decision‑maker has engaged: a LinkedIn reaction, a comment, an event participation, an email reply, a content share. Own the end‑to‑end content lifecycle, from creation and review to adaptation and publishing, in close collaboration with our design specialist.

Every piece of content must have a clear target audience,



a distribution plan, and a measurable reach and signal outcome. Without a system to capture and qualify signals, content is just activity. Conversion & pipeline progression Own the mechanisms that move signal‑holders toward a first meeting: digital masterclasses, targeted reports, and curated content sequences.

Own and manage all incoming signals, ensuring they are accurately captured, qualified (decision‑maker or direct influencer of one), and routed through a defined pipeline progression system without loss. Identify and nurture relationships with strategic partners such as business schools, media outlets, and executive forums, and evaluate their potential for generating qualified contacts.

What we are looking for – Experience and track record 5+ years in B2B demand generation, revenue marketing, or a combined marketing and sales operations role, with a demonstrated track record of building pipeline, not just campaigns. Technical and operational capability Hands‑on proficiency with CRM and marketing automation platforms, as a builder of workflows and systems, not just a user of dashboards.

Experience with sales engagement and prospecting tools (Apollo, Outreach, LinkedIn Sales Navigator, or similar).



Ability to build attribution reporting that connects marketing activity to revenue outcomes: pipeline influenced, meetings generated, deals accelerated. Fluency with AI tools applied to content creation, prospecting, signal detection, and workflow automation.

Mindset and way of working A data‑driven orientation grounded in real metrics: pipeline contribution, conversion rates at each funnel stage, cost per qualified meeting. You are the kind of person who thrives in long‑game environments, not despite the difficulty, but because of it. Fluent in English and Spanish; you will interact with senior executives across multiple markets.

Proof of work Be ready to walk through a specific ABM or demand generation programme you’ve owned: the target account list, the sequencing logic, the conversion rates at each stage, and what pipeline or revenue it produced. We are not looking for content samples.

What we offer The opportunity to build experience in a dynamic boutique transformation agency with global reach and a client base of senior executives from leading international organisations. Access to patented models and frameworks on strategy execution, OKRs, high‑performance teams, enterprise agility, and the future of work. Meaningful, high‑impact work, shaping how work is done across general organisations, not managing brand accounts.

Flexible work location, based in Spain, with full synchronization in CET time zone, with hybrid arrangements and occasional short‑term client visits worldwide and a quarterly face‑to‑face gathering with all the AG team. #

📌 Senior Marketing Manager (Temp) (Madrid)
🏢 ActioGlobal
📍 Madrid