ph3Head of ASO | Gibraltar | On-site /h3pBVGroup brings over 80 years of expertise to every bet, delivering technology-driven betting and gaming experiences to a integral audience. BetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration. /ppJoin us at BVGroup and make an impact in a fast-paced, global industry. Collaborate with passionate experts, tackle exciting challenges, and help define the next generation of online sports betting and gaming. /ph3Purpose Of The Role /h3pAs Head of ASO, you will be responsible for owning and enhancing the visibility, discoverability, and performance of BVGroup’s mobile apps across the App Store and Google Play, while driving the implementation of data-led, scalable ASO strategies across multiple brands and markets. You will be supporting sustainable organic growth by defining and executing end-to-end App Store Optimisation initiatives, in line with industry best practices and evolving platform algorithms and will be responsible for keyword optimisation, store listing management, creative asset performance, and ongoing analysis of ASO metrics, ensuring continuous improvement and measurable commercial impact. /ph3Key Responsibilities /h3ulliOwning and executing ASO strategy across App Store and Google Play to drive scalable organic growth. /liliIncreasing app visibility and rankings through keyword optimisation, metadata strategy, and ongoing market analysis. /liliManaging and optimising app store listings end-to-end,



including titles, descriptions, and localisation across multiple markets. /liliDefining and leading creative optimisation, including screenshots, video and messaging, to improve install conversion rates. /liliAnalysing performance and delivering insight-led optimisation, using data to prioritise and scale what works. /liliPartnering with User Acquisition teams to align Apple Search Ads, keywords and creative for a seamless install journey. /liliManaging and developing an ASO Executive, ensuring high-quality execution and future capability growth. /li /ulh3Essential Skills Experience /h3ulliProven experience in App Store Optimisation (ASO) within a consumer mobile environment. /liliDemonstrable success driving organic installs, rankings and app visibility. /liliStrong understanding of keyword optimisation and metadata strategy. /liliKnowledge of App Store Google Play ranking factors. /liliProficiency in store listing conversion drivers. /liliExperience using ASO tools (e.g. AppTweak, Sensor Tower, App Radar). /li /ulh3How We Hire /h3pOur interviews are a two-way process, and we want you to have the time and opportunity to get to know us, as much as we are getting know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious. /ph3Relocation /h3pIf you are joining us here in Gibraltar from abroad, our Talent Acquisition Team will take care of everything you need from booking and arranging your flights, taking care of accommodation whilst you settle in here and even helping to arrange a permanent place to live. /p /p #J-18808-Ljbffr

📌 Head of ASO (Sevilla)
🏢 BVGroup
📍 Sevilla