ppThe Growth Marketing Lead will be responsible for accelerating measurable commercial growth across Amazfit’s priority EMEA markets. /p pThis is a hands‑on role for an experienced growth marketer who can combine strategy with direct execution. The role will lead Performance Marketing, DTC Growth, CRM Lifecycle Marketing, Affiliate Marketing, Consumer Insights and Marketing Analytics. /p pThe Growth Marketing Lead will also manage Amazfit’s performance, CRM and affiliate agencies, while remaining close enough to the platforms and data to challenge recommendations, identify opportunities and step into execution when needed. /p h3Key responsibilities /h3 h3Commercial growth strategy /h3 ul liDevelop and execute the EMEA commercial growth strategy. /li liTranslate revenue objectives into clear acquisition, conversion, retention and customer‑value initiatives. /li liIdentify and prioritise growth opportunities across markets, products and channels. /li liBalance short‑term revenue growth with profitability, sustainable acquisition and long‑term brand health. /li liDevelop focused growth plans for Amazfit’s priority EMEA markets. /li liAdapt activity to local consumer behaviour, commercial priorities and channel maturity. /li liBuild successful market playbooks that can be tested and scaled across the region. /li /ul h3Performance marketing /h3 ul liLead paid search, paid social, display, retargeting and other performance channels. /li liReview and optimise campaign structures, audiences, creative, bidding, tracking and investment. /li liBuild a continuous testing roadmap across audiences, messages, formats, offers and landing pages. /li liOptimise against revenue, ROAS, customer acquisition cost, margin and customer lifetime value. /li /ul h3DTC growth /h3 ul liDrive improvements in DTC traffic, conversion, average order value, retention and profitability. /li liIdentify friction across product discovery, product pages, checkout and post‑purchase journeys. /li liOwn the conversion‑rate optimisation roadmap. /li liTest landing pages, merchandising, bundles, gifts with purchase, exclusive offers and loyalty benefits. /li liStrengthen the reasons to purchase directly from Amazfit beyond price alone. /li /ul h3CRM and lifecycle marketing /h3 ul liDevelop the CRM strategy across onboarding, engagement, cross‑sell, retention, reactivation and loyalty. /li liImprove customer segmentation and automated lifecycle journeys. /li liOptimise key flows including welcome, abandonment, post‑purchase, cross‑sell and win‑back. /li liBuild a structured testing programme across content, offers,



timing, frequency and audiences. /li liGrow CRM revenue without creating excessive reliance on discounting. /li /ul h3Affiliate marketing /h3 ul liDevelop affiliate marketing as an incremental and scalable growth channel. /li liOversee partner recruitment, programme structure, commissions, tracking and reporting. /li liBuild relationships with relevant publishers, content partners, creators and sports communities. /li liMonitor partner quality, attribution, voucher dependency, brand bidding and channel cannibalisation. /li liEvaluate the true incremental contribution of affiliate activity. /li /ul h3Consumer insights and experimentation /h3 ul liUse customer data, search behaviour, reviews, website analytics and research to identify actionable insights. /li liTranslate insights into improvements in targeting, messaging, propositions and customer journeys. /li liBuild a structured experimentation roadmap across performance, DTC, CRM and affiliates. /li liDocument learnings and scale successful approaches across markets. /li /ul h3Marketing analytics /h3 ul liEstablish clear reporting across performance marketing, DTC, CRM and affiliates. /li liAnalyse performance by country, product, campaign, channel and audience. /li liTrack commercially meaningful metrics, including revenue, conversion, acquisition cost, ROAS, margin, retention and customer lifetime value. /li liTurn data into clear recommendations and prioritised actions. /li /ul h3Agency management /h3 ul liManage the performance, CRM and affiliate agencies, setting clear objectives, deliverables and performance expectations. /li liEnsure agencies work against connected commercial priorities rather than operating in channel silos. /li liChallenge agency recommendations through direct knowledge of platforms, data and channel mechanics. /li liRegularly assess agency performance and commercial contribution. /li liEnsure knowledge, data and learnings remain within the business. /li /ul h3Experience and capabilities /h3 ul liStrong hands‑on experience in growth marketing, e‑commerce or digital acquisition for a consumer brand. /li liProven experience managing and optimising performance marketing campaigns.



/li liPractical experience in DTC growth, conversion optimisation, CRM and affiliate marketing. /li liStrong analytical skills and confidence working directly with platforms, dashboards and performance data. /li liExperience managing specialist agencies while remaining actively involved in strategy and execution. /li liStrong commercial understanding of revenue, margin, acquisition cost, ROAS and customer lifetime value. /li liAble to move quickly from analysis to practical action. /li liStrong cross‑functional and stakeholder‑management skills. /li liExperience with Amazon or other major marketplaces would be an advantage. /li liExperience in consumer technology, sports, fitness or wearables would also be advantageous. /li /ul h3The profile we are looking for /h3 pWe are looking for a commercially minded and highly hands‑on growth marketer, not someone who primarily delegates execution or manages only through agencies. /p pThe successful candidate will be comfortable developing a growth strategy, analysing campaign performance, reviewing an affiliate programme, improving a CRM journey and diagnosing a DTC conversion issue. Over time, this person may also help build and develop a broader internal growth team. /p h3What success looks like /h3 ul liEMEA has a clear, prioritised and measurable commercial growth plan. /li liPerformance marketing delivers stronger efficiency, testing and commercial returns. /li liDTC conversion, average order value, customer acquisition, retention and profitability improve across priority markets. /li liCRM generates a growing share of revenue through stronger segmentation and lifecycle journeys. /li liAffiliate marketing becomes a well‑managed, incremental and scalable acquisition channel. /li liAgencies work as connected partners and are accountable for measurable business outcomes. /li liReporting provides a reliable view of performance by market, product and channel. /li liInsights and experiments are translated quickly into action, with successful approaches scaled across markets. /li /ul h3What you’ll get from us: /h3 ul liAnnual bonus scheme for all team members /li liWellbeing time off on the first Friday afternoon every month /li liOngoing training and support /li liGreat career progression as the company grows across Europe /li liEmployee gifting with the latest smart wearable products /li /ul pZepp Health is an Equal Opportunity employer and welcomes everyone to our team, proudly aiming to avoid any bias, prejudice or stereotype during the recruiting process. /p /p #J-18808-Ljbffr

📌 EMEA Growth Marketing Lead (España)
🏢 Zepp Health
📍 España