We’re a fast-growing eCommerce brand looking for a highly creative, data-informed Creative Strategist to lead our e-commerce brand thrive on new ideas and ensure the production of high-performing, on‑brand creatives.

Key Responsibilities

1. Creative Analysis & Strategy

- Analyze weekly performance of ad creatives (winners and underperformer) using Meta Ads data.
- Publish a weekly report every Friday with takeaways and recommendations.
- Use insights to shape upcoming video scripts and briefings — balancing 50% top‑performers, 50% new ideas.
- Stay up to date on social media trends, TikTok/Reels formats, and viral content styles for continuous iteration.

2. Scriptwriting & Planning

- Write engaging, conversion‑focused scripts for UGC creators and video editors.
- Share scripts with creators weekly via Slack, ensuring clarity, timing, and alignment with the creative calendar.
- Maintain a monthly UGC calendar, aligning key products with strategic content themes.

3. UGC Creator Management

- Scout, recruit, and onboard new UGC creators monthly to maintain a steady pipeline of content.
- Distribute scripts at least 1 week before delivery dates, and follow up within 24h if deadlines are missed.
- Deliver monthly performance reports to each creator with feedback and upcoming content goals.
- Review all submitted UGC videos to ensure:




- Proper execution of scripts
- Alignment with brand tone and product messaging
- Quality (sound, visuals, length: 10–15s minimum)
- Compliance with formatting and guidelines (freestyle included)

- Provide clear, actionable feedback and request edits where necessary.
- Review all edited content from video editors to ensure:

- Alignment with original scripts
- Clean execution and editing quality
- Correct file naming, organization, and storage (Google Drive & Frame)

Requirements

- 2+ years in a creative strategy, content marketing, or UGC management role — ideally for a DTC/eCommerce brand.
- Strong understanding of UGC workflows and trends across TikTok and Instagram. Plus experience using AI tools to enhance creative strategy, ideation, and production workflows.
- Proven ability to analyze creative performance and translate into actionable direction.
- Experience collaborating with creators, briefing teams, and maintaining delivery pipelines.
- Clear, concise writing — especially for scripting short‑form video content.
- Highly organized, detail‑oriented, and proactive in managing deadlines and follow‑ups.
- Familiar with tools like Slack, Meta Ads, Google Drive, Clickup and Notion.

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📌 E-commerce Creative Strategist - My Pretty Strap (Barcelona)
🏢 Talent
📍 Barcelona