RESPONSIBILITIES - WITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE
- Implementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy.
- Put the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase.
- Delivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26.
- Comfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy.
- With an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL & ATL choices for a brand, as extracted from working in partnership with Consumer Marketing.
- Contribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver.
- Maximise ROI from A&P;, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend.




- Ongoing management of A&P; budgets, including phasing and invoice/PO processes.
- Working closely with team of Activations Managers to ensure perfect execution in Key Cities and Hotspots.

SKILLS - THE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY
- Thrives on being a key contact for customers, whilst balancing internal and external priorities.
- Advanced in engaging and motivating others, driving joint ownership between functions (internal or external).
- Action orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player.
- High energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum.
- A self-starter, with the ability to work under pressure and deal with ambiguity.
- Possessing an entrepreneurial style, thriving on being a key contact for partn

📌 Customer Marketing Manager (Barcelona)
🏢 Bacardi
📍 Barcelona