ph3Company description /h3 pWe are a strategic digital business consultancy with more than 18 years of experience, now integrated into the integral ecosystem of Publicis Groupe. We don’t just build websites; we transform businesses. We combine strategy, creativity, and technology to scale projects with international impact. If you’re looking for a place where innovation is part of everyday life, this is the place for you. /p h3Overview /h3 pA versatile, proactive, and adaptable professional with solid experience in leading digital marketing strategies. The ideal candidate is dynamic, capable of developing and coordinating tailored strategies across different brands and industries, understanding their unique needs and business objectives. /p pThis person should be able to build strong client relationships, acting as a strategic advisor and driving long‑term success for each brand. A fast learner with the ability to adapt to new environments and lead projects effectively, always with a collaborative mindset and strong results orientation. /p h3Responsibilities /h3 ul libMarketing Strategy Development /b: Design and lead end-to-end digital marketing strategies for multiple brands and industries, adapting approaches to meet specific business goals. /li libPaid Media Management /b: Lead and oversee paid media campaigns across platforms such as Meta, TikTok, and Google Ads. Monitor key KPIs (CPA, ROAS, CPL) and optimize performance accordingly. /li libClient Management /b: Build and maintain strong client relationships,



understanding their needs and helping define and achieve their marketing objectives through tailored solutions. /li libReporting Analytics /b: Create and present performance reports using Looker Studio, providing clear insights and actionable recommendations. /li libShopify Management /b: Support basic Shopify operations, including content updates, app recommendations/implementations, and performance analysis within the platform. /li libMarketing Automation /b: Implement and manage automation workflows using platforms such as Connectif and Klaviyo. /li /ul h3Qualifications /h3 ul liProven experience in digital marketing strategy and campaign management across multiple industries. /li liStrong expertise in paid media platforms (Meta, TikTok, Google Ads) and performance-driven optimization. /li liExperience with reporting tools, especially Looker Studio. /li liKnowledge of Shopify (content management, apps, and analytics). /li liExperience in marketing automation tools such as Connectif or Klaviyo. /li liSolid understanding of SEO, UX, and analytics principles. /li liStrong communication and client-facing skills, with the ability to act as a strategic advisor. /li liTeam player with leadership skills and experience working with cross‑functional teams. /li libLanguages /b: Fluent English (written and spoken) is mandatory. Additional languages (French, German, Italian, or Portuguese) are a plus. /li /ul /p #J-18808-Ljbffr

📌 Digital Strategy Manager (Alicante (Alacant))
🏢 Publicis Groupe
📍 Alicante (Alacant)