ph3Your Responsibilities /h3pbiContainers /b is an online freight forwarding platform simplifies general shipping for businesses and individuals. Founded in 2007, it offers a user-friendly interface for booking and managing ocean and air freight services. biContainers /b enables companies and individuals to compare shipping rates, book FCL, LCL, and air shipments, and track cargo in real time, providing greater transparency and efficiency in the logistics process. This role will play a critical part in supporting our marketing initiatives, optimizing processes, and ensuring seamless data integration and performance tracking between Salesforce, Pardot, and other platforms, will also ensure the efficient execution of marketing automation processes, email campaigns, lead scoring, and robust reporting to optimize marketing ROI. /ph3Salesforce Account Engagement/Pardot Management Optimization /h3ulliManage day-to-day operations within Pardot (Salesforce Account Engagement), including campaign setup, lead scoring, segmentation, and email automation /liliDevelop and execute email marketing campaigns focused on lead nurturing and customer retention, ensuring alignment with sales initiatives /liliEnsure Pardot and Salesforce integration is seamless for accurate lead tracking and hand-off between marketing and sales teams /li /ulh3Analytics Tracking /h3ulliImplement and maintain cross-platform analytics tracking to ensure accurate data collection from all marketing channels (email, website, social, ads) /liliBuild and maintain reporting dashboards in Salesforce to provide insights on key metrics, such as campaign performance, lead conversions, and customer journey analytics /liliAudit tracking setups regularly to ensure alignment between Google Analytics, Pardot, Salesforce,



and other tools for holistic reporting /li /ulh3Campaign Strategy Execution /h3ulliWork with the rest of the marketing team to design and execute digital marketing campaigns across email, social media, and the web, ensuring accurate tracking and performance measurement /liliKeep a clean, well-strategized email marketing automation campaign flow through Pardot Engagement Studio to drive qualified demand to the sales team /liliPartner with the content team to ensure consistent messaging and compelling offers in email and digital campaigns /li /ulh3Lead Data Management Segmentation /h3ulliManage and optimize the lead database, ensuring data cleanliness, proper segmentation, and effective use of dynamic content in Pardot /liliCollaborate with the sales team and the outbound marketing specialist to align lead generation and nurturing efforts, focusing on creating segmented lists that target key industries and personas /li /ulh3Automation Documentation /h3ulliKeep all the lead and account automated email outreach and marketing automation well documented /li /ulh3Tooling Research Innovation /h3ulliContinuously evaluate and recommend new marketing tools or integrations to enhance marketing operations, reporting, and performance tracking /liliStay updated on Pardot and Salesforce updates, implementing best practices in marketing automation, lead scoring, and CRM processes /li /ulh3Requirements /h3h3Your Qualifications /h3ulliBachelor's degree in Marketing, Business,



Data Science, or a related field /lili2-4 years of experience in marketing operations, with a strong focus on Pardot (Salesforce Account Engagement) and CRM platforms /liliDemonstrated experience in analytics tracking across digital channels, including website traffic, email marketing performance, and conversion tracking /liliFamiliarity with A/B testing methods and tools to improve campaign performance /liliProficiency in using CRM and marketing automation platforms, specifically Salesforce and Pardot /liliStrong analytical skills to assess campaign performance, with the ability to create dashboards and reports in Salesforce /liliExperience with Google Analytics, marketing automation workflows, and UTM tracking setup /liliAbility to manage multiple projects simultaneously, with attention to detail and deadlines. /li /ulh3Your Competencies /h3h3Technical /h3ulliProficiency in Salesforce reports and dashboards for marketing analytics /liliExperience with data visualization tools such as Kibana, Tableau, Power BI, or Google Data Studio /liliKnowledge of HTML/CSS for email template editing and troubleshooting /liliExperience with cross-platform attribution modeling and marketing ROI analysis /liliExperience using API is a plus /liliProficiency in database management and SQL /liliAbility to learn and adapt to new technologies quickly /liliAttention to detail and accuracy /liliAbility to work independently and as part of a team /li /ulh3Behavioral /h3ulliTeamwork and Collaboration /liliQuality and Results focused /liliLearning Agility /liliCreativity and innovation /liliService Excellence /liliAgility and Adaptability /liliCommunication /liliPlanning and Organizing /liliProblem Solving /li /ul /p #J-18808-Ljbffr

📌 Marketing Operations Specialist (España)
🏢 Shipa
📍 España