Experteer Overview
In this role you will transform patient experience insights into a patient-centric brand strategy. You’ll collaborate with Brand and In-Field teams to map the patient journey, guide Close Loop Marketing, and align tactics with Brand Story. You will shape the Brand Plan inputs, oversee the Tactical and Long Range plans, and ensure marketing activities drive brand momentum and measurable ROI. Global mobility and people leadership are involved as you coach a small team and manage budget and KPIs.

Compensaciones / Incentivos
• Lead comprehension of patient experience insights across Brand and In-Field Team and develop the Patient Journey to guide patient-centric strategies including CLM engagement
• Synthesize stakeholder input to identify target segments, determine brand positioning, drive Close Loop Marketing and populate Brand Plan Insights Chapter
• Develop a robust Patient Journey with strategic objectives and challenge Brand Team strategies to ensure patient-centricity
• Ensure marketing deliverables align with branding and emotional Brand Story messaging
• Design and implement marketing activities across channels, including partnerships and multi-stakeholder initiatives to meet objectives




• Align in-field materials and tactics to support strategic brand objectives and momentum
• Contribute to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan, and coordinate the Long Range Plan to drive brand success
• Develop, lead, and coach direct reports (if applicable); forecast, monitor KPIs; manage budget and brand Pu0026L (if applicable); track ROI for activities
• Manage a team of 2 direct reports in marketing
• Responsible for a portfolio of products

Responsabilidades
• Bachelor's degree or equivalent
• 10+ years in marketing within biotech/pharmaceutical industry with multi-brand and cross-team experience
• Ability to translate strategies into actionable marketing actions
• Experience leading cross-functional teams and coaching talent
• Strong knowledge of healthcare environment and evolving landscape
• Strong marketing principles and digital knowledge
• Finance principles and English proficiency (spoken/written)
• Proven marketing success in FMCG, Media, and/or Digital/IT; sales success in biotech/pharma or related industries

Requisitos principales
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📌 Brand Lead Parkinson (Madrid)
🏢 Abbvie
📍 Madrid