ph3Senior Marketing Data Analyst /h3 h3What Will You Do /h3 ul liProject Ownership Decomposition: Participate in the planning, requirements gathering, and delivery of large, multi‑phased growth and marketing analysis projects with minimal guidance. Break down complex, ambiguous business problems into structured, actionable analysis plans. /li liStrategic UA Partnership: Partner closely with Marketing and User Acquisition (UA) squads to monitor campaign performance, decompose complex trend changes, and provide high‑impact insights that optimize multi‑million dollar budget allocations. /li liPerformance Measurement Frameworks: Own the analysis of user acquisition funnels, ROAS, LTV, and payback periods. Collaborate with central data teams to refine marketing measurement frameworks (e.g., attribution models, incrementality testing). /li liData Presentation Storytelling: Visualize and communicate complex analytical findings to senior stakeholders and cross‑functional peers, translating raw marketing data into clear, compelling, and actionable recommendations. /li liTeam Efficiency Tech Evangelism: Lead initiatives to improve team productivity and marketing analytics best practices. Assist in preparing internal learning programs to level up commercial domain knowledge and help the team adopt new tools, methodologies, and platforms. /li liData Quality Assurance: Maintain a high bar for marketing data integrity, working alongside data engineering to ensure tracking, attribution metrics, and performance reporting are precise and reliable. /li /ul h3Requirements /h3 ul liProven Track Record: Demonstrable experience in a Marketing Analyst, Performance Marketing Analytics, or Growth Analytics role (typically 3+ years) driving measurable business growth, ideally within mobile gaming, free‑to‑play (F2P), or mobile B2C industries. /li liData Storytelling Impactful Communication: Proven ability to translate complex, high‑difficulty performance metrics and granular data trends into clear, compelling narratives. You can comfortably present data insights to a broad audience, including non‑technical stakeholders and senior leadership, driving consensus and strategic action. /li liAdvanced Marketing Metrics Ecosystem: Deep understanding of the mobile performance marketing ecosystem, player behavior tracking,



and core growth metrics (LTV, ROAS, CPI, Churn, IPM). /li liAutonomy Framing: Proven ability to navigate ambiguity, frame growth questions independently, and structurally decompose complex marketing and budget problems. /li liAdvanced SQL Proficiency: Highly proficient in SQL with prior experience managing and querying large, complex databases to extract actionable marketing insights independently. /li liStatistical Rigor Experimentation: Strong analytical foundations in applied statistics, with hands‑on experience designing and analyzing randomized marketing experiments (A/B testing, creative testing, geo‑incrementality testing). /li liData Visualization: Experience using business intelligence and data visualization tools (Looker, Tableau, etc.) to build robust tracking frameworks and performance dashboards. /li liEducational Background: A degree in a quantitative or business‑analytical field (e.g., Economics, Business Administration, Statistics, Mathematics, or similar). /li liIndustry Passion: Passion for games, or high interest in the mobile gaming industry. /li /ul h3Nice‑to‑haves /h3 ul liTechnical Scripting: Proficiency in Python or R for statistical analysis, data manipulation, or predictive modeling (e.g., forecasting long‑term LTV). /li liPrivacy‑First Landscape: Familiarity with modern mobile privacy changes (SKAdNetwork/ATT, Privacy Sandbox) and their specific impact on UA attribution. /li liAdvanced Measurement: Experience evaluating or working with Marketing Mix Modeling (MMM) or media mix frameworks. /li /ul h3What's in it for you as a Socialpointer /h3 ul liHybrid working from home/office system. All we ask is that you live within commuting distance of our office in Barcelona so you are able to come into the office for important meetings/events. /li liRelocation support to help you move to Barcelona (if you’re not already here). /li liAn impressive 25 days annual leave,



not including public holidays. /li li5 additional days annual leave on Christmas. /li liA very generous ticket‑restaurant to restore some life‑points. /li liPrivate medical insurance for you and your family, to keep your health bar full. /li liChoose from the latest IOS or Android device upon joining (phone or tablet). /li liFree language lessons (English Spanish). /li liSpotify Premium to add that special soundtrack that every adventure deserves. /li liLegendary social events parties to let off some steam. /li liPlayers develop…Oops, sorry! People development is key for us: an amazing budget just for you to spend skilling up your abilities knowledge to achieve real growth opportunities! /li /ul h3Onsite benefits /h3 ul liWant to stay in shape? We have state of the art gym facilities so you can level up your build stats. /li liA massive gaming room equipped with all consoles and games you could ask for. /li liBook an appointment with our onsite physiotherapist for your aches and pains. /li liDrop by our onsite hairdressers for a trim (and forget your wallet; it's a Guild perk). /li /ul pWe are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization. Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law. /p pAs an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at to request any accommodations or for support related to your application for an open position. /p /p #J-18808-Ljbffr

📌 Senior Marketing Data Analyst (Barcelona)
🏢 Zynga
📍 Barcelona