Experteer Overview

Experiencia, cualificaciones y habilidades interpersonales, ¿tiene todo lo necesario para triunfar en esta oportunidad? Descúbralo a continuación.
As a CRM Specialist at Fever, you will drive personalized, multichannel communications to nurture users from first touch to lifelong fans. You’ll shape customer journeys, define lifecycle stages, and collaborate across Marketing, Product, and Data to optimize engagement and revenue. This role blends data-driven insights with creative messaging to deliver relevant experiences across email, push, and in-app channels. You’ll work in a fast-paced, global team with a clear impact on retention and growth.

Compensaciones / Incentivos
• Support the development and execution of Fever's CRM strategy across email, push, and in-app messaging
• Activate customer data to deliver personalized communications across the lifecycle
• Optimize multi-channel plans and retention strategies to boost engagement and revenue
• Collaborate with the CRM Manager to define lifecycle stages, frameworks, and contact strategies
• Identify and develop customer segments for better targeting and personalization
• Build, execute, and optimize automated CRM journeys and lifecycle campaigns
• Conduct A/B tests and implement learnings to improve campaign performance
• Analyze customer behavior and data to generate actionable marketing insights
• Own weekly and monthly CRM reporting and ad hoc deep-dives




• Monitor campaign metrics to ensure measurability and alignment with business goals
• Collaborate with Marketing, Product, Data, and other teams to ensure a seamless customer experience across channels
• Stay up to date with CRM best practices and industry trends

Responsabilidades
• 2-3+ years in CRM, Digital Marketing, Lifecycle Marketing, or related field
• Experience in mobile and web environments
• Hands-on experience with Salesforce Marketing Cloud
• Experience with ESP platforms such as Mailchimp or SendGrid
• Proficiency in HTML
• Strong copywriting skills for multiple audiences and channels
• Experience developing and optimizing CRM flows that drive engagement and revenue
• Strong understanding xqbhyrx of customer segmentation and personalization
• Analytical, data-driven mindset with ability to translate data into insights
• Experience with A/B testing methodologies and dynamic content/templates
• Highly organized, proactive, and detail-oriented
• Ability to prioritize and manage multiple projects in a fast-paced environment
• Strong communication and collaboration skills
• Fluent in English and German

Requisitos principales
• 40% discount on Fever events and experiences
• Hybrid Madrid-based role
• Home office friendly and flexible schedule
• Health insurance and Cobee 100% tax-exempt benefits
• English and Spanish lessons
• Gympass membership

📌 CRM Marketing Specialist (Madrid)
🏢 Fever
📍 Madrid