ppbJob Number /b /p pbJob Category /b Sales Marketing /p pbLocation /b Carrer Ricardo Curtoys Gotarredona, 37, Santa Eulalia del Rio, Baleares, Spain, 7840 /p pbSchedule /b Full Time /p pbLocated Remotely? /b N /p pbPosition Type /b Management /p h3Sobre la Propiedad /h3 pEl lujoso hotel de playa W Ibiza se erige con estilo en la orilla de arena bordeada de palmeras de Santa Eulalia. Situado en la costa este, a solo 20 minutos en coche de Ibiza ciudad, es la tercera localidad más grande de la isla y ofrece una combinación única de vida isleña relajada y energía cosmopolita. Como uno de los hoteles más lujosos de Ibiza, se trata de un exclusivo hotel boho-chic junto al mar con un diseño distintivo inspirado en la esencia y la herencia hippie de la isla. Concebido para canalizar la energía hacia el horizonte, el espíritu mediterráneo se refleja en cada una de sus 154 habitaciones y suites. /p pLa excelencia culinaria ocupa un lugar central con el restaurante Yellow Fish, que exhibe los mejores sabores locales, y STEPS, que sirve pizzas gourmet galardonadas. Espacios gastronómicos emblemáticos como W Lounge y Wet Deck elevan aún más la experiencia culinaria con una selección de cocina internacional. /p pDispone de dos amplias y luminosas salas de reuniones, además de instalaciones de bienestar como Away® Spa, el centro de fitness FIT® y GLOW, una exclusiva piscina solo para adultos con vistas panorámicas de 360º desde la azotea. Para mejorar la experiencia del huésped, el servicio Whatever/Whenever® garantiza que cada solicitud se atienda con una eficiencia impecable. /p h3SOBRE LA MARCA /h3 pLa misión de W Hotels es Encender la Curiosidad y Expandir los Mundos. Somos un lugar para experimentar la vida. Estamos aquí para abrir puertas y abrir mentes. Nos inspiramos constantemente en nuevas personas y nuevas experiencias. Un espíritu conectado y dispuesto a todo está en nuestro núcleo y nos ha hecho reconocidos por reinventar las normas del lujo en todo el mundo. Whatever/Whenever es nuestra cultura y filosofía de servicio que da vida a las pasiones de nuestros huéspedes. Si eres original, innovador/a y siempre miras hacia el futuro de lo que es posible, te damos la bienvenida a W Hotels. Al unirte a W Hotels, te integras en un portafolio de marcas de Marriott International. Estarás donde puedas hacer tu mejor trabajo, iniciar tu propósito, pertenecer a un increíble equipo global y convertirte en la mejor versión de ti mismo/a. /p h3Job Summary /h3 pThe Marketing and Communications Manager is part of an important team that creates and executes property-level communications to our customers. Under the leadership of the Director of Marketing and Communication, this role promotes on-brand messaging to customers through traditional, digital, and social media channels all with the goal of enhancing the image of the hotel. This role helps build direct marketing plans, targeted campaigns, and activated channels to the end of driving consumer awareness and preference, increasing market share, and building broader portfolio and brand awareness. This role focuses on showcasing Food and Beverage promotions, both to hotel guests and to local patrons. /p pAs part of the Marketing and Communication team, this role is fully connected into resources in their region; Marketing and Communication Managers liaise and build deep partnerships with their regional eCommerce and Marketing teams to verify all local, social, and digital marketing efforts are effectively integrated with the selling efforts for the organization. This role also gets to do a little bit of everything, from balancing traditional and digital marketing and eCommerce activities to contributing to public relations (PR) activities for the hotel. /p pSuccess is measured by how well they help drive the sales and revenue strategy of the property,



social media engagement and also by how effectively leveraged the resources around them are to create truly compelling marketing and communications campaigns. /p h3CANDIDATE PROFILE /h3 h3Education And Experience /h3 ul li2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred. /li /ul pOR /p ul li4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred. /li /ul h3CORE WORK ACTIVITIES /h3 h3Hotel Marketing and Advertising /h3 ul liExecutes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams. /li liPartners with Operations, Food Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel. /li liActs as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions. /li liManages FB media schedules and verifies prompt settlement of accounts. /li liPartners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups. /li liExecutes email marketing, and display advertising. /li liMaintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives. /li liVerifies all advertising for the hotel in digital channels is in alignment with brand voice. /li /ul h3Social Media Content Management /h3 ul liFacilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites). /li liDevelops and executes promotions campaign in FB, weddings, spa, rooms and conferences through relevant digital and social media channels. /li liEngages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly. /li /ul h3Public Relations and Visual Asset Management /h3 ul liDevelops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM. /li liMaintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers. /li liManages assigned accounts as per the media account management system. /li liWrites and distributes all press releases for property events, promotions, and outlets. /li liManages the execution of hotel sponsored events, community/government relations activities, and press promotional activities. /li liSupports pull through of impactful PR strategy activities to drive quality press coverage through media engagement, in alignment with communications objectives. /li liVerifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.



/li liManages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s). /li liSurfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel. /li liSupports the co‑ordination of photography for FB advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams. /li liManages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team. /li liActs as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice. /li /ul h3Direct Marketing and Collateral Development /h3 ul liCoordinates and executes Hotel and FB printed materials. /li liControls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner. /li liAssists in the production of all property, FB display, and temporary signage in hotel public areas. /li liPromotes collection of competitors collateral and publicity on a monthly basis. /li liManages the execution of FB direct marketing activities. /li liVerifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA). /li /ul h3General /h3 ul liAssists and manages the development, co‑ordination and execution of all communications activities with a strong emphasis on property FB promotions and campaigns. /li liHelps with the publication of hotel’s newsletter(s). /li liSupports communications duties and functions as deemed necessary. /li liAssists in the liaison and execution of joint FB promotions. /li liWorks with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis. /li liPartners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy. /li liProvides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders. /li liCoordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance. /li liKeeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends. /li /ul pAt Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law. /p pLa misión de W Hotels es despertar la curiosidad y expandir mundos. Somos un lugar para disfrutar de la vida. Estamos aquí para abrir puertas y mentes. Constantemente nos dejamos inspirar por nuevas caras y nuevas experiencias. Nuestro núcleo es un espíritu armonioso y listo para todo, que nos ha hecho famosos por reinventar las normas del lujo en todo el mundo. El servicio Whatever/Whenever es nuestra cultura y la filosofía de servicio que hace realidad las pasiones de los huéspedes. Si eres original, creativo y siempre miras hacia las posibilidades que te brinda el futuro, te damos la bienvenida a W Hotels. Al unirte a W Hotels, te unes a una cartera de marcas con Marriott International. bEstarás /b donde puedes llevar a cabo tu mejor trabajo, bcomenzarás /b a cumplir tu propósito, bformarás parte /b de un increíble equipo mundial y bte convertirás /b en tu mejor versión. /p /p #J-18808-Ljbffr

📌 Marketing Manager (Santa Eulalia del Río)
🏢 W Hotels
📍 Santa Eulalia del Río