Berwick Partners is delighted to be partnering with Hyfire, part of the wider Orama Group, in the appointment of a Head of Business Unit for its Iberian operation.

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Hyfire is a specialist provider of wireless fire detection technology and forms part of a group of market‑leading wireless businesses operating internationally, committed to shaping a safer world through innovation. The Orama Group is part of Halma plc – a market leading FTSE 100 organisation.

Hyfire IB was acquired in 2024 and has established strong foundations for growth. Operating within a market where wireless fire detection remains significantly underpenetrated, the business is well positioned to capitalise on increasing customer demand for connected, versátil and digitally enabled fire safety solutions.

We are seeking to appoint a commercial business leader to accelerate growth, strengthen organisational capability and establish Hyfire as the leading wireless fire detection specialist across Iberia.

The Role

Reporting to the International Business Unit Director, the Head of Business Unit will have full responsibility for the performance of the Iberian operation, combining strategic leadership with hands‑on execution. The role carries full P&L; accountability and responsibility for driving sustainable growth across the business.

Key responsibilities include:

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- Leading the Iberian business with full P&L; responsibility

- Developing and executing the growth strategy for the region

- Accelerating adoption of wireless fire detection technology across key markets

- Building and developing a high performing sales, operational and technical organisation

- Introducing greater structure, process and scalability to support future growth

- Strengthening relationships with customers, installers, system integrators and key stakeholders





- Establishing Hyfire as the market leader for wireless fire detection systems across Iberia

The role requires close engagement with customers, commercial teams, technical specialists and senior stakeholders across the wider Orama group.

The Person

This role will suit a commercially astute and entrepreneurial leader who enjoys building and scaling businesses.

You are likely to bring:

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- Experience as a General Manager, Country Manager, Business Unit Leader or senior sales leader within a regulated technical B2B environment

- A track record of delivering sustainable growth and market development

- P&L; ownership and strong commercial and financial acumen

- Experience leading multidisciplinary teams and developing organisational capability

- Exposure to technical, regulated or safety‑critical markets

- The ability to introduce structure, process and operational discipline within a growing business

- A hands‑on, collaborative leadership style combined with the ability to think strategically and execute effectively

Direct fire safety experience would be advantageous but is not essential. More important is the ability to lead growth, build capability and drive performance within a technical solutions environment.

The Opportunity

This is an excellent opportunity to lead a high‑potential business driving the transition from traditional wired systems towards connected wireless technologies.

The successful candidate will inherit a business with strong foundations, proven technology and significant market opportunity, whilst benefiting from the entrepreneurial freedom of a local business and the support of the wider Orama and Halma groups.

The role offers genuine autonomy, visibility and influence, together with the opportunity to shape both the future direction of Hyfire Iberia and the wider adoption of wireless fire detection technology across the region. xhfqzwm

Package and benefits will be discussed during conversations with Berwick Partners.

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📌 Head Of Business Unit (Madrid)
🏢 Hyfire Iberia
📍 Madrid