ROLE PURPOSE
We are looking for a data-driven and strategic Growth Marketing Manager (BNPL Product) to drive growth and optimize performance across our B2C acquisition channels for our BNPL / Shopping Card product. This role sits at the intersection of product, marketing, and business.
With a strong focus on new customer acquisition, growth, improving conversion, launching new features, and maximizing the impact of our B2C value proposition in the market.
PRIMARY RESPONSIBILITIES
Drive Go-To-Market strategies: Define audience segmentation, value proposition, positioning, and messaging to successfully launch new products and features within the merchant ecosystem
Own merchant conversion performance: Identify opportunities to improve conversion rates across the funnel (from user acquisition to checkout completion) and implement data-driven initiatives to maximize results
Lead growth-focused campaigns: Design and execute campaigns aimed at increasing adoption, engagement, and revenue across key merchants and verticals
Optimize the merchant journey: Analyze user behavior and merchant performance to identify friction points and improve the end-to-end customer experience
Collaborate cross-functionally: Work closely with Product, Sales, Risk, and Marketing teams, as well as external partners and agencies, to ensure seamless execution of initiatives
Leverage data and insights:



Conduct research and performance analysis to understand customer needs, validate strategies, and stay ahead of market and competitor trends
Ensure brand and messaging consistency: Maintain a clear and compelling brand narrative aligned with business objectives across all merchant touchpoints
KNOWLEDGE & SKILLS
Knowledge in paid media campaigns in BNPL industry
Strong understanding of conversion funnels, performance marketing, and merchant ecosystems
Analytical mindset with the ability to turn data into actionable insights
Proven ability to launch products/features and drive adoption
Excellent communication and stakeholder management skills
Experience working in cross-functional and fast-paced environments
PREFERRED QUALIFICATIONS & EXPERIENCE
Experience in BNPL, payments, or merchant acquiring
Familiarity with A/B testing, CRO, and user journey optimization
Background in working with international markets or multiple verticals
BENEFITS
Private health and dental insurance
Discounted gym membership
Freedom to work from home two days a week
Kitchen with free coffee and fruit each Monday, Wednesday and Friday and snacks
Team building activities and work in an international and passionate environment
Don’t miss the opportunity to be part of a company that values innovation and talent!
Join us and take your career to the next level
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