ppBettingJobs is working with a well established iGaming group seeking a CMO to spearhead activities for a new sportsbook operator venture. /ph3Key Responsibilities /h3h3Acquisition Performance Marketing /h3ulliOwn the full acquisition PL across PPC, programmatic/media, affiliates, and influencer — set CPA/ROAS/LTV targets by market and channel. /liliBuild and scale paid search and paid social programs across grey and regulated markets, navigating platform restrictions specific to gambling advertising (Google, Meta, TikTok, native, and local ad networks). /liliDirect media buying strategy across programmatic, direct publisher deals, and local market media to maximise reach and efficiency where mainstream ad platforms are restricted. /li /ulh3Affiliate Partnerships /h3ulliLead and scale the affiliate program — commercial structuring, top-partner relationships, sub-affiliate networks, and CPA/rev-share/hybrid deal design. /liliLeverage and expand the Group's existing casino affiliate relationships into the new sportsbook vertical, while building out sportsbook-specific affiliate partnerships from scratch. /liliOwn sponsorship strategy — team, league, streamer, and event partnerships that build credibility and reach in target grey markets. /li /ulh3Brand Influencer /h3ulliDefine brand positioning, identity, and tone for a new entrant competing against established local and international operators. /liliBuild an influencer and creator strategy suited to sports betting and casino audiences, including regional/local talent in priority grey markets. /liliEnsure brand and creative output is compliant and locally resonant across multiple jurisdictions, languages,



and cultural contexts simultaneously. /li /ulh3Grey Market Expansion /h3ulliIdentify and prioritise grey-market opportunities in partnership with legal/compliance, balancing growth ambition against regulatory and reputational risk. /liliAdapt acquisition, payments messaging, and brand approach market by market — grey-market growth playbooks differ materially from regulated-market playbooks. /li /ulh3Leadership Reporting /h3ulliBuild and lead a multi-disciplinary marketing team (performance, affiliates, brand, content, media, sponsorship, influencer). /liliOwn the marketing budget and report on CAC, LTV, payback period, channel mix, and market-level PL to the Board. /li /ulh3Experience /h3ulli10+ years in marketing leadership roles within online sports betting and/or online casino, with a demonstrable track record of scaling acquisition in grey or emerging markets. /liliProven ownership of PPC, media/programmatic, affiliates, influencer, brand, and sponsorship — a genuine full-funnel operator, not a single-channel specialist. /liliTrack record building and leading marketing teams of meaningful scale (10+ direct/indirect reports). /liliExperience launching a new brand or market entry, ideally within a multi-brand group structure. /liliFiat-first performance marketing expertise is essential; working knowledge of crypto payments and crypto-curious audiences is a strong plus, not a prerequisite. /liliComfortable operating in grey-market environments — understands the commercial upside and the regulatory/reputational trade-offs and knows how to work within a defined risk appetite. /li /ul /p #J-18808-Ljbffr

📌 Chief Marketing Officer (España)
🏢 BettingJobs
📍 España