ppThe Marketing Activation Manager will play a critical role in bringing the NFL’s marketing strategy and priorities to life in Spain. Working under the direction of the Marketing Lead, this role will help translate global campaigns and local market priorities into relevant, high-quality activations that drive fan awareness and engagement. In close partnership with global Centers of Excellence (COEs), local cross-functional teams, and external partners, this role will support the execution of priority initiatives across campaigns, owned operated (OA) channels, partner activations, GMP events, and key in-market moments. /p pThis is a highly cross-functional, hands‑on role for someone who brings strong project management, sharp execution, and the ability to thrive in a fast‑paced environment. /p pThis position reports to the Marketing Lead and is based in Madrid, Spain. /p h3Essential Functions: /h3 ul liLead the planning and execution of local marketing campaigns, ensuring alignment with global strategy while tailoring for local audiences and cultural relevance. /li liPartner with Campaigns COE to localize toolkits, messaging, and creative assets for in‑market use. /li liManage campaign timelines, deliverables, budgets, agencies, and key stakeholders to ensure high‑quality, on‑time execution across all touchpoints. /li liServe as the primary in‑market partner to the Creative COE, briefing local needs, providing market insights, and managing the adaptation of general creative for local use. /li liManage creative workflows, approvals, and delivery across campaigns, OA channels, social support, and events. /li liPartner with the Content team to ensure marketing priorities are effectively reflected in the local social content calendar. /li liSupport the activation of campaigns, events, and partnerships across social channels in collaboration with the Content team. /li liSupport Owned Operated (OA) promotion across local channels, including website, email, app, and in‑venue placements, in coordination with relevant channel owners. /li liSupport sponsor and partner activations from planning through delivery, coordinating agencies, vendors, production, on‑site execution, post‑event recaps, and KPI tracking. /li liCollaborate with Partnerships, Creative, Events, and other relevant teams to deliver integrated, high‑quality activations in‑market. /li liSupport GMP (Global Marketing Partnerships) events and other priority marketing moments in‑market.



/li liServe as the day‑to‑day activation lead for assigned projects, coordinating local execution with central and cross‑functional teams. /li liEnsure consistent brand standards and a premium fan experience across all executions. /li liProvide marketing activation support for NFL FLAG, grassroots, and community initiatives led by the Fan Development team. /li /ul h3Required Education and Experience: /h3 ul liBachelor’s degree in Marketing, Digital, Business Administration, or a related /li liMinimum 5 years of relevant experience in marketing activations, experiential marketing, sponsorship, live events, sports, entertainment, or related consumer‑facing environments. /li liDemonstrated experience managing agencies, vendors, and multiple internal and external stakeholders. /li liStrong analytical skills with the ability to interpret insights and data to drive fan engagement strategies. /li liFluent in Spanish and English (both spoken and written) /li liProven experience delivering live events, brand activations, or experiential marketing programs. /li liStrong background collaborating with creative teams and agencies. /li liExperience supporting local campaigns and social content in partnership with content, creative, and cross‑functional teams. /li liStrong understanding of marketing principles, digital channels, market research, and consumer engagement trends. /li liProven creative problem‑solving skills and a solutions‑focused mindset. /li liStrong communication, drive, and presentation skills. /li liProficiency in using PowerPoint, Excel, and Word to develop presentations and budgets.Strong project and stakeholder management skills, with the ability to manage multiple workstreams in a fast‑paced environment, particularly around major events, and Game Week. /li liPassport (for international travel) /li /ul h3Other Key Attributes / Characteristics /h3 ul liSports/Entertainment/FMCG/market research/marketing experience preferred but not essential (ideally knowledge of NFL to facilitate the process). /li liA strong team player, comfortable working collaboratively, virtually, and independently.



/li liDeadline and results‑driven, with strong organizational skills. /li liClear and effective communicator, comfortable working across functions, seniority levels, and external partners. /li /ul pAt the NFL, in‑person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered. /p pbNO RELOCATION ASSISTANCE WILL BE PROVIDED. /b /p pThe NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws. /p h3WHO WE ARE: /h3 h3NFL Core Values: /h3 ul liRespect: Everyone matters. We celebrate diverse opinions, honor hard work, and value every contribution. /li liIntegrity: We do what's right, even when it's tough. We hold ourselves accountable and always follow through. /li liTeam Responsibility: We support each other and our communities. No one is bigger than the game, and every action impacts others. /li liResiliency: We set high standards, overcome adversity, and adapt to challenges, always striving for excellence. /li /ul h3NFL Leadership Attributes: /h3 ul liBuild Talent: We develop and nurture potential, empowering individuals to grow and succeed. /li liExecute: We take action with precision, delivering results that drive our goals forward. /li liInspire: We motivate others through vision, energy, and a commitment to excellence. /li liLive Our Values: We embody our core principles in every decision and action. /li liKnow the Business: We stay informed, understand our industry, and make decisions that strengthen our position. /li liThink Big: We challenge the status quo, envision bold possibilities, and strive for transformative impact /li /ul h3WHO YOU ARE: /h3 h3Talent Attributes: What we expect for our employees: /h3 ul liEmbody an enthusiastic, proactive can‑do attitude /li liEmbracegrit,free from ego orentitlement /li liExcel as a relationship builder, with the ability to influence /li liEager learner, driven by passion rather than justambition /li liEncompasses an incredible work ethic with an agile mindset /li /ul /p #J-18808-Ljbffr

📌 Manager, Marketing Activations, Spain (Madrid)
🏢 Nflcareers
📍 Madrid