Your Tasks
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por favor, lea atentamente la información a continuación.

Define the categories strategy and translate it into clear actions and executional guidelines for assortment, distribution, shelf placement and promotion, based on in-depth categories analysis and shopper understanding using all relevant data & sources of information.

ASSORTMENT & DISTRIBUTION

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- Define the adecuado assortment (MSL) by retailer environment. Identify the Hero products for each category and build the right Channel Price Pack Architecture.

- Identify assortment opportunities based on in-depth market and shopper analysis.

- Define the must win channels for innovation and set the distribution targets.

PROMOTIONS & PRICING

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- Based on an in-depth post-evaluation analysis of the promotional activity, get the necessary insights to define an efficient and competitive promotional strategy, setting the targets of promotional intensity, investment, frequency, and depth by category.

- Evaluate promotional performance of Beiersdorf & competition. Translate insights, trends, and learnings into clear recommendations to improve brand, retailer, sales/profit performance.

- Pro-actively share learnings with Marketing, Sales, Shopper & Customer Marketing, and Sales forecasting as appropriate.

- Influence the development of promotional plans with our customers which reflect the desired strategy, timings, mechanics,



and frequency to ensure the delivery of key brand and retailer promotional objectives.

- Evaluate current pricing strategies and define areas for improvements.

- Constantly track competitor pricing and translate insights/learnings into clear recommendations for Beiersdorf.

- Develop in close co-operation with Marketing, Sales & Finance the pricing strategy of new products.

- Define based on pricing analysis in the category & financial KPIs the new annual list prices.

Your Profile

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- At least 5 years of Category Management experience – RGM expertise within FMCG industry.

- Proven experience of matching brand strategies and channel strategies with financial KPIs.

- Strong analytical skills and critical thinking. Analyze and understand multiple data points, formulate questions and hypotheses and challenge the status quo.

- Effective communication. Formulate messages to the point and take others along. Fluent in English.

- Teamwork and stakeholder management. Engage and collaborate with a multitude of different parties.

- Prioritization & organization of work. Systematically prioritize and implement a structured solution or action plan.

- Problem solving & decision making. xhfqzwm Understand complex problems and propose with fact-based arguments on the best solution.

- Result & solution oriented: strong desire to win.

- Advanced in M365, Nielsen, Kantar, Power BI.

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📌 Rgm & Operational Excellence Specialist (Madrid)
🏢 Beiersdorf
📍 Madrid