ph3bValsea - Where Innovation Meets Entertainment /b /h3 pAt Valsea, we’re shaping the future of entertainment with immersive, engaging experiences that captivate players worldwide. Based in sunny Marbella, Spain, our vibrant open-space office is home to an international team of developers, marketers, product owners, and much more. /p pValsea operates a leading scalable technology platform, 100% owned by us. This gives us the freedom to deliver results fast. We integrate selected outside companies into our ecosystem to ensure we provide fresh and vibrant products for our customers. /p pWe work in a fast-paced environment, creating new brands, maintaining and improving our tech stack, launching leading acquisition and retention campaigns, and developing fresh features. Our ethos is simple - be best-in-class in everything we do. /p pDespite our rapid growth, Valsea still has that exciting start-up feel. We embrace a hybrid working model to balance professional growth with personal well-being. With a dynamic work environment, attractive salary, and a culture that thrives on collaboration, our power is our people. /p pWe provide company laptops and other things you may need to work comfortably. Remote workers are always invited to our annual company trip and other team events. Ready to be part of something exciting? /p h3bWhat are we looking for now? /b /h3 pA Brand Marketing Lead to take on a senior cross-functional role at the heart of the Marketing department. Acting as the CMO’s primary execution partner, this individual will lead the end-to-end coordination of marketing initiatives across Acquisition, Retention (CRM VIP), Design, Content, and Product teams. They will serve as the connective tissue that transforms marketing strategy into disciplined, on-brand, and commercially effective campaigns - ensuring every player touchpoint reflects a cohesive brand identity while driving measurable business results. /p h3bWhat You’ll do: /b /h3 h3bStrategic Campaign Leadership /b /h3 ul liOwn the full marketing calendar: planning, briefing, and coordinating simultaneous campaigns across all channels and verticals. /li liTranslate CMO strategy and business objectives into actionable project roadmaps with clear timelines, owners, and KPIs. /li liCoordinate kick-off and alignment sessions across Acquisition, CRM/Retention, VIP, Design, Content, and Product stakeholders. /li liMaintain the brands’ competitive positioning and ensure all marketing output reflects agreed tone of voice, visual identity, and regulatory standards.



/li /ul h3bCross-Functional Project Coordination /b /h3 ul liServe as the single point of contact and accountability for all live marketing initiatives - escalating blockers and resolving conflicts across teams. /li liBuild and manage detailed project plans (briefs, timelines, dependencies, RACI matrices) using project management tooling (e.g. Jira). /li liFacilitate weekly cross-functional sprint reviews, ensuring deliverables are on track, on brief, and on budget. /li /ul h3bAcquisition Marketing /b /h3 ul liBrief and guide the Acquisition team on brand-consistent acquisition campaigns. /li liReview and approve acquisition creative and messaging to ensure alignment with brand guidelines and campaign objectives. /li liCollaborate on landing page strategy with Design and Product to maximise conversion while maintaining brand integrity. /li liProactively identify optimisation opportunities with the Acquisition team. /li /ul h3bRetention, CRM VIP Marketing /b /h3 ul liCollaborate with the Retention teams to coordinate lifecycle marketing programmes - welcome journeys, reactivation, loyalty campaigns, and promotional calendars with appropriate team involvement from the marketing department. /li /ul h3bDesign Content Governance /b /h3 ul liOwn and evolve brand guidelines in partnership with the Head of Brands and Design lead. /li liDrive a content calendar aligned to key sporting events, game launches, seasonal moments, and market-specific occasions. /li /ul h3bReporting Performance Management /b /h3 ul liDefine and track campaign performance metrics in partnership with Data/Analytics; present monthly marketing performance reviews to the CMO. /li liOwn the marketing dashboard - consolidating marketing department KPIs into a single executive view. /li liConduct post-campaign analysis and document learnings; build a culture of test-and-learn across all marketing functions. /li liManage the consolidated marketing budget tracker, flagging variances and reallocation opportunities to the CMO proactively. /li /ul h3bWhat You’ll bring: /b /h3 h3bEssential /b /h3 ul li5+ years in a marketing management or senior marketing role, with at least 2 years in iGaming (casino, sportsbook, poker, or adjacent). /li liProven experience as a marketing project lead or campaign manager coordinating multiple specialist teams simultaneously.



/li liUnderstanding of iGaming player acquisition and lifecycle - including affiliate marketing, CRM journeys, bonus mechanics, and VIP tier structures. /li liStrong brand sensibility - able to review creative, copy, and UX with a critical commercial and aesthetic eye. /li liData-literate: comfortable interpreting performance dashboards, A/B test results, and attribution models to make informed recommendations. /li liExcellent stakeholder management and communication skills; able to influence without direct authority. /li liExperience with project management tools (Jira, or equivalent) and marketing collaboration platforms. /li liWorking knowledge of gambling compliance and marketing compliance requirements across markets. /li /ul h3bDesirable /b /h3 ul liExperience marketing across multiple jurisdictions /li liExposure to product marketing and go-to-market planning for digital products. /li liFamiliarity with CRM platforms and analytics tools. /li liBackground in or exposure to a performance marketing function (paid social, paid search, programmatic, SEO). /li /ul h3bWhat We offer: /b /h3 ul liHybrid working model for candidates based in the Málaga province, or fully remote from anywhere within Spain /li liInnovative international company that uses cutting-edge tech equipment /li liCollaborative teams and agile multicultural environment /li liCompetitive salary with adaptable working hours /li li23 paid vacation days + public holidays /li liPrivate health insurance for you and your family /li liFree Online English/Spanish lessons /li liCorporate events throughout the year /li liOngoing learning and professional development opportunities /li /ul h3bIn-office perks such as: /b /h3 ul liDaily breakfast and freshly cooked lunch 3 days a week /li li50% discount on personal training sessions and physiotherapy sessions /li liGames room, full kitchen with hot drinks, fruit, soft drinks /li liGym, massage room and much more /li /ul pAt Valsea, we want diversity and inclusion in an environment where unique perspectives and new talents thrive. Join us in creating a workplace where everyone can shine and contribute to our collective success. Protecting your privacy and data security is a longstanding top priority for Valsea. Please consult our Privacy Notice ( to learn more about how we collect, use and transfer the personal data of our candidates. /p pWe’re a diverse team with great people from across the world. This position is available both as a hybrid position in Marbella (Spain) or as a fully remote position from inside of Spain. Please note that we are unable to sponsor work visas outside the EU. /p /p #J-18808-Ljbffr

📌 Brand Marketing Lead (Marbella)
🏢 Valsea IT
📍 Marbella