About Us

IAG Transform provides creative and innovative solutions to drive sustainable transformation by delivering procurement and airline services, as well as group-wide systems across IAG. Each operating company benefits from the Transform centralised model, driving efficiencies, automation, and economies of scale.

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Job Purpose

Leading commercial sales performance across Spanish‑speaking markets, with a primary focus on Spain and Latin America – owns regional revenue target, drives new advertiser acquisition, builds senior media agency relationships, and leads local sales team to deliver strong pipeline conversion and revenue growth.

Responsibilities

- Lead the sales strategy for Spanish‑speaking markets, focused on Spain and LatAm
- Own and deliver regional sales target building new and growing current advertiser and partner relationships
- Build, manage, and grow a strong sales pipeline across priority sectors
- Identify and pursue strategic partnership opportunities across Spain and LatAm that can unlock incremental media revenue
- Build senior relationships with media agencies, advertisers, tourism boards, brands, and relevant strategic partners
- Lead and develop the regional sales team, setting clear objectives, coaching team members, and driving performance
- Identify and pursue cross‑platform sales opportunities across multiple OpCos assets
- Translate central commercial strategy into a clear go‑to‑market plan for Spain and LatAm
- Work with central Commercial, Account Management, Product, Marketing, and Operations teams to package and sell opportunities effectively, while maintaining existing advertisers and partnerships
- Report on regional sales performance, including revenue delivery, pipeline health, conversion,



partnership opportunities, and team performance

Qualifications
- 10+ years of media sales experience, ideally across digital, travel, aviation, retail media, or multi‑market advertising environment
- 5+ years in a leadership role, with proven ability to lead, motivate, and develop high‑performing sales teams
- Proven experience in cross‑platform selling – digital, VOD (Video on Demand), press, OOH/DOOH
- Proven experience identifying, structuring, and closing strategic media partnerships with advertisers, agencies, tourism boards, brands, or commercial partners
- Strong senior media agency connections within Spain, with the ability to open doors and influence senior decision‑makers
- Deep understanding and experience in the Spanish‑speaking advertising markets, especially Spain and LatAm
- Strong commercial judgment across pricing, negotiation, pipeline management, deal closing, partnership management, and advertiser retention
- Strong stakeholder‑management skills, with the ability to coordinate effectively with central vs local teams

Location

Based in London, UK, with a presence in Dublin, Madrid, Barcelona, and Kraków.

What We Offer

The chance to enjoy a challenging career in an exciting, fast‑moving environment in a dynamic industry. The opportunity to work in a multi‑cultural environment with great offices in many locations. xhfqzwm We support our people in maintaining work/life balance, as well as providing the many benefits one would expect from a general organisation, including health insurance, pension and performance bonuses.

Equal Opportunity Employer

We are an equal opportunities employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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