ph3Who We Are Looking For /h3 pRover is looking for a Director of General Provider GTM to join our Global Provider Organization. In this role, you will build and drive consistent go-to-market strategies and initiatives for all provider-related investments, own provider communications strategy, alignment, and execution, and expand and unify the implementation of provider policies and development pathways. /p pThis includes owning the end-to-end global positioning, messaging and channel strategies for the provider product roadmap and initiatives. The role requires a blend of strategic vision and hands‑on execution. As a strategic player-coach, you will architect structured, repeatable go-to-market frameworks from scratch while driving cross-functional communication strategies across owned, earned and paid channels. You will align executive stakeholders on long-term provider policy and manage day-to-day pathways that help new providers build and scale their businesses on Rover. The position reports directly to the Senior Director of Provider Strategy based in Barcelona and works with Product, Data Science, Trust Safety, Marketing, Operations, Finance, and International Business. /p pAs a people leader, you will manage a team primarily in Barcelona and coordinate with cross‑functional teams across Europe and the U.S. Requirements for residence: minimum expectation to work out of Barcelona office two days per week (Mondays and Thursdays). Candidates must be based in Barcelona or willing to relocate. /p h3Key Outcomes /h3 ul liOne coherent provider voice across all services, brands, and countries. /li liA communication infrastructure that scales, with shared infrastructure for segmentation, channel mix, send governance, and measurement. /li liSupply initiatives with clear go-to-market playbooks, defined success metrics, and post-launch reviews. /li liA single, coherent framework for provider policy and development across new services, brands, and markets. /li liImproved provider sentiment, satisfaction and trust, with measurable year-over-year progress.



/li liEstablish provider GTM as a recognized discipline within Rover with crafts, playbooks and benchmarks. /li /ul h3What You’ll Own /h3 ul liProvider GTM strategy: positioning, channels, messaging and measurement across services, brands and countries. /li liProvider communications strategy: unified voice, segmentation, cadence, governance and quality bar. /li liProvider policy and development execution: extend frameworks to new services, brands and markets. /li liCommunity building: strategy for providers across digital and in-person touchpoints. /li liProvider voice and feedback: mechanisms to measure, surface and act on sentiment, feedback and lived experience. /li liExternal commercial solutions: partnerships, integrations and third‑party offerings for providers. /li liGo‑to‑market side of the organization’s OKRs and roadmap. /li liTeam leadership: mentor, manage and grow provider GTM, communications and community leaders and build a broader cross‑functional force. /li /ul h3Minimum Qualifications /h3 ul li10+ years of experience in product marketing, B2C go-to-market, product management, marketing, general management or consulting in marketplace, platform or two‑sided business contexts. /li li5+ years in people management or leadership roles, including managing managers or leading cross‑functional groups. Experience in product management is preferred. /li liExperience partnering with Product, Data Science and Engineering teams to create and execute shared roadmaps and metrics. /li liClear and structured written and verbal communication style; ability to influence and partner with senior leaders and diverse teams. /li liHighly proactive, comfortable operating with minimal guidance in uncertain and ambiguous environments.



/li liAnalytical rigor; enthusiasm for modeling and measuring the impact of initiatives; expertise with advanced analytical and visualization tools such as Mode and Excel. /li liStrong leadership skills; experience providing actionable feedback and coaching. /li liComfortable working across Europe (Central Time) and U.S. (Pacific Time) timezones. /li liStrong command of English (minimum C2). /li liBachelor’s degree in Marketing, Business, Economics or related field. /li /ul h3Preferred Qualifications /h3 ul liExperience in online marketplaces with a meaningful supply side (gig economy, services marketplaces, accommodation, mobility or similar). /li liExperience with community programs, ambassador networks or advisory councils. /li liTrack record of building supply or partner sides of a marketplace at scale. /li liExperience designing and operating policy, enforcement or trust frameworks for independent providers, contractors or sellers. /li liExperience building education, certification or onboarding programs for an external provider community. /li liMaster’s degree. /li /ul h3Benefits of Working at Rover /h3 ul liLong-term incentive plan with company performance‑based cash payout. /li liPension plan. /li liPrivate medical insurance. /li li25 days PTO. /li liMeal allowance and flexible compensation plan (transport and nursery). /li liGym membership. /li li€450 for pet adoption costs. /li liAnnual €150 wellness reimbursement. /li liFlexible work hours. /li liGrab snacks and fresh fruit in the kitchen. /li liRegular team activities, events and game nights. /li liDog-friendly office. /li /ul pRover is an equal‑opportunity employer committed to promoting a diverse, inclusive and inventive environment with the best employees. We consider all qualified applicants without regard to age, race, color, ancestry, national origin, religion, disability, protected veteran status, sex, gender identity or expression, sexual orientation or any other protected status in accordance with applicable laws, regulations and ordinances. /p /p #J-18808-Ljbffr

📌 Director, Global Provider GTM (Barcelona)
🏢 Rover.Com
📍 Barcelona