Retention Manager (UK & Ireland) (Madrid)

Retention Manager (UK & Ireland) (Madrid)

04 ago
|
BVGroup
|
Madrid

04 ago

BVGroup

Madrid

ppb| Gibraltar | On‑site /b /p pbPlease note that this role is based in Gibraltar five days a week. Relocation package available. /b /p pbBVGroup brings over 80 years of expertise to every bet, delivering technology‑driven betting and gaming experiences to a integral audience. /b /p pBetVictor is our flagship B2C brand, complemented by multiple partner brands we manage and service such as Heart Bingo, talkSPORT BET to name but a few. Our SaaS platform is fully developed and ready to deploy, requiring minimal setup and no complex configuration. /p h3Purpose Of The Role /h3 pA Retention Manager (UK Ireland), you will lead the development and delivery of CRM and retention strategies for sports and casino across multiple brands, ensuring campaigns are commercially effective, data‑driven and aligned with business objectives. You will oversee lifecycle activity, performance analysis and ongoing optimisation to support long‑term player engagement and value. /p h3Key Responsibilities /h3 ul liLeading the planning and execution of CRM and retention strategies across brands and customer segments. /li liOverseeing the end‑to‑end delivery of automated, scheduled and ad‑hoc lifecycle campaigns. /li liAnalysing campaign and customer data to identify trends, opportunities and areas for improvement. /li liApproving segmentation, content, offers and campaign setup to ensure quality and compliance. /li liDeveloping CRM plans aligned with key events, product milestones and player lifecycle stages. /li liManaging retention budgets and contributing to test‑and‑learn activities that improve performance. /li liTranslating CRM insights into clear recommendations for stakeholders across the business.



/li liSupporting and guiding the Retention Executive, establishing clear objectives, processes and performance expectations. /li /ul h3Skills Experience /h3 ul liProven experience in online gaming within CRM, lifecycle marketing or retention. /li liStrong commercial mindset with the ability to link CRM activity to business goals. /li liConfident analysing performance data and transforming insights into actionable strategies. /li liProven experience managing CRM campaigns across multiple customer segments. /li liStrong communication and stakeholder‑management skills across teams and seniority levels. /li liExperience mentoring or supporting team members is an advantage. /li liSolid understanding of CRM journeys, segmentation and retention mechanics in iGaming. /li liProactive, improvement‑focused mindset with strong attention to performance optimisation. /li /ul h3How We Hire /h3 pOur interviews are a two‑way process, and we want you to have the time and opportunity to get to know us, as much as we are getting to know you! Our interviews are conversational, and we want to get the best from you, so come at us with questions and be curious. /p pIn the event that we receive sufficient applications for the role this vacancy may be subject to early closure. Therefore, if you are interested, please submit your application as early as possible. /p h3Relocation /h3 pIf you are joining us here in Gibraltar from abroad, our Talent Acquisition Team will take care of everything you need from booking and arranging your flights, taking care of accommodation whilst you settle in here and even helping to arrange a permanent place to live. /p /p #J-18808-Ljbffr

📌 Retention Manager (UK & Ireland) (Madrid)
🏢 BVGroup
📍 Madrid

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