ppEstablished in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in‑house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. /p pAs a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results. /p pbRole: /b Senior Social Insights Analyst /p pbLocation: /b Spain (remote) /p h3ABOUT THE ROLE /h3 pWe are seeking a Research Insights Analyst to join a newly established integral in‑house studio, built to drive social‑first, digital‑led marketing for a leading domestic appliances brand across Europe and globally. This position plays a pivotal role in advancing the brand’s social, digital, and performance transformation. Operating with a high level of autonomy, you will develop data‑led audience and cultural insights that inform social content, campaigns, and influencer initiatives across markets. /p pYou will analyse multiple data sources - combining social listening, platform analytics, audience research, and AI‑enabled tools - to explore how people interact with products, culture, and content in everyday life. You’ll also evaluate the effectiveness of social activations, align performance with strategic objectives, and provide actionable recommendations to strategists, creatives, social media managers, and influencer teams. /p h3WHAT YOU'LL BE DOING /h3 h3Cultural, Social Audience Insight /h3 ul liDeliver frequent audience, category, cultural,



and social insights to guide social‑first strategy across key global and regional markets /li liIdentify and interpret emerging and evergreen cultural trends across home, lifestyle, food, tech, and everyday living /li liProactively share insights with strategy, social, creative, and influencer teams to inform ideation and execution /li liUse insight to support influencer initiatives, content development, and platform strategy /li /ul h3Performance, Measurement Effectiveness /h3 ul liConduct social channel audits, competitor reviews, and category analysis /li liMonitor social performance and effectiveness against strategic objectives /liliBuild frameworks for measuring creative and content performance across platforms /li liTranslate performance data into clear insights and optimisation recommendations /li /ul h3Tools, Process Innovation /h3 ul liSet up and manage social listening tools to monitor brand reputation, category conversation, and cultural signals /li liOptimise dashboards and insight outputs for clarity, speed, and relevance /li liIdentify efficiencies in spotting community insights by upskilling teams on data tools and approaches /li liLead the identification and presentation of new, data‑driven insight solutions /li liChampion the smart use of insight and analytics tools (including AI)



across the studio /li /ul h3WHAT YOU NEED TO BE GREAT IN THIS ROLE /h3 ul liStrong critical‑thinking and problem‑solving skills, with excellent attention to detail /li liA research and insights background, working directly with social, influencer, or paid media teams /li liProven experience identifying and analysing social and cultural trends /li liStrategic mindset, with an innovative approach to using data to decode emotional and behavioural consumer needs /li liExpert user of social listening platforms such as Brandwatch and Sprinklr, including building Boolean queries /li liStrong knowledge of panel and survey providers such as Global Web Index (GWI), YouGov, Kantar, and Audiense /li liExperience aggregating and analysing multiple data sources to create richer audience views and segmentations /li liExcellent data storytelling skills - able to distil complexity into clear, compelling insight for non‑technical audiences /li liInterest in behavioural science approaches and how they inform marketing and communication /li liProactive and solution‑oriented; able to anticipate insight needs and build tailored responses /li liCurious, growth‑minded, and eager to continually learn and push boundaries /li liConfident working in fast‑paced, evolving environments with multiple stakeholders /li liCollaborative, open‑minded team player /li /ul pOLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. /p /p #J-18808-Ljbffr

📌 Senior Social Insights Analyst (Madrid)
🏢 OLIVER
📍 Madrid