At Factorial, we believe that growth happens when great marketing meets real business impact. That’s why we’re looking for a Marketing Specialist for LATAM who will play a key role in executing high‑impact marketing initiatives across the region.

About the role

We’re looking for a hands‑on, versatile marketer to support and execute demand generation initiatives in LATAM, with a strong focus on partner marketing and regional campaigns. During your first months, you’ll focus on executing campaigns, supporting events, and launching quick wins while gaining a deep understanding of our market and partner ecosystem. Over time, you’ll take on more ownership of initiatives and become a key player in scaling demand generation across LATAM. In a few words: a mid‑level, high‑impact role for a generalist marketer who enjoys executing, testing, and scaling marketing initiatives with direct impact on pipeline and revenue.

What will you be doing?

- Execute end‑to‑end marketing campaigns across LATAM (email, events, paid, and co‑marketing initiatives).
- Support and coordinate partner marketing activities, including webinars, events, and joint campaigns.
- Plan and execute online and offline events (from logistics to follow‑ups).
- Manage and optimize email marketing campaigns (newsletters, invitations, nurturing flows).
- Collaborate on demand generation strategies and help bring them to life with a strong execution focus.
- Track and report on performance (leads, demos, conversions), ensuring visibility of results.
- Work closely with Sales, Partnerships, and Marketing teams to align efforts with business goals.
- Help create and adapt marketing materials and content for LATAM audiences.

You’re a great fit if you:

- Have experience in B2B marketing, ideally in tech or SaaS.
- Are a generalist marketer who enjoys working across campaigns, events, and content.




- Have hands‑on experience with events (webinars, field events, partner activations), email marketing/CRM (HubSpot is a plus), and campaign execution (paid, organic, co‑marketing).
- Understand how marketing contributes to pipeline and revenue generation.
- Are comfortable working with partners, agencies, and multiple stakeholders.
- Thrive in fast‑paced environments and can manage multiple projects at once.
- Use data to track performance and optimize campaigns.
- Communicate clearly in Spanish and English.

We’ll truly value someone who:

- Makes marketing feel human, practical, and useful, not corporate.
- Takes ownership without needing constant validation.
- Is organised, proactive, and solution‑oriented.
- Is curious, humble, and focused on enabling others to succeed.
- Enjoys working across cultures, regions, and different working styles.
- Wants to grow, teach and learn.

Benefits

- Continuous training and learning based on your needs
- High growth, multicultural and friendly environment
- Private health insurance
- Healthy life with Gympass (gyms, pools, outdoor classes)
- Language classes with Yolk Academy
- Grocery vouchers
- Transportation support
- Breakfast in the office and organic snacks
- Free caffeine and theine

About Us

Factorial is an all‑in‑one HR Software fast‑growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralise people data and make better business decisions. We serve thousands of customers in over 60 countries worldwide and across industries, building a super diverse and multicultural team of over 900 people in Barcelona, Brazil, and Mexico offices.

Our Values: We own it – we take responsibility for every project. We learn and teach – we’re dedicated to learning something new every day and, above all, sharing. We partner – every decision is a team decision. We grow fast – we act fast and think that the worst mistake is not learning from them.

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📌 Marketing Specialist (Demand Generation) (Barcelona)
🏢 Factorial
📍 Barcelona