pp¿Quieres ser parte de un planeta más saludable? ¡Únete a nosotros! En las empresas que formamos el Grupo Ecotone, fomentamos una alimentación sostenible y saludable. La sede del Grupo está en Lyon y nuestras filiales están localizadas en toda Europa. Haga click aqu para saber si hay una de nuestras empresas cerca de ud. /p h3Senior Brand Manager – International Brands (Ecotone Spain) /h3 h3About Ecotone /h3 pEcotone is one of Europe's leading organic and sustainable food groups, with a portfolio of internationally recognized brands across healthy food, plant-based, herbal teas, and snacking categories. In the Spanish market, this may include brands such as Bjorg, Ecocesta, El Granero, Bonneterre, Isola Bio, Cupper, Abbot Kinneys and Zonnatura, among others depending on current distribution. /p h3Job Title /h3 pSenior Brand Manager – International Brands (Iberia) /p h3Location /h3 pMadrid /p h3Reports to /h3 pMarketing Director Iberia /p h3Contract type /h3 pFull-time, permanent /p h3Job Summary /h3 pWe are looking for a Senior Brand Manager based in Spain, with strong FMCG experience, to lead the brand strategy for one or several of Ecotone's international brands within the Spanish market , while contributing to the broader European brand strategy. This role requires close coordination with European headquarters, local sales teams, retail partners, and external agencies to drive brand growth, ensure market relevance, and maintain integral brand consistency. /p h3Key Responsibilities /h3 ul liLead the brand strategy for Iberia, adapting global brand positioning to local market specifics and consumer needs. /li liBuild and execute the annual brand plan: objectives, marketing budget, media mix, innovation roadmap and promotions.



/li liManage the local innovation pipeline in coordination with European Marketing team, RD, Supply Chain, Purchase and Trade Marketing teams. /li liDefinition and monitoring of the marketing budget allocated for the international brands (Cupper, AK, Destination, Evernat, Mrs Crimbles) /li liMonthly analyze the Spanish organic/bio and health food market, competitive landscape (Nielsen, Kantar), and consumer trends (homescanmintel) to identify growth opportunities. /li liOwn the brand PL : sales volume, value, margins, and marketing investment ROI. Pricing strategy. /li liCollaborate closely with the local Sales and Trade Marketing teams, and with key retail accounts (Amazon, Veritas, Carrefour, El Corte Inglés, specialty organic retail, etc.). /li liAct as the link between European brand headquarters and the local team, ensuring global consistency while representing local market needs. /li liManage relationships with creative, media, PR, and digital agencies operating in Spain. /li liIntegrate sustainability and impact messaging into local brand communication, in line with Ecotone's environmental and social commitments. /li liPresent business results, market insights, and strategic recommendations to local management team. /li liDefinition of the Category opportunity through the development of a Business Case: category review,



assortment proposal, price positioning vs competition, and opportunity size. /li /ul h3Requirements /h3 h3Education /h3 ul liBachelor's degree in Marketing, Business Administration, Communications, or related field. Master's/MBA a plus. /li /ul h3Experience /h3 ul liMinimum 5–7 years of brand management experience in FMCG, ideally within multinational companies operating in Spain. /li liProven experience managing international brands in a local market context. /li liExperience with major Spanish retail accounts and understanding of the local retail landscape. /li liExperience in organic, healthy food, or sustainable categories is highly valued. /li /ul h3Technical Skills /h3 ul liPL management and marketing budget ownership. /li liStrong analytical skills using market data (Nielsen, Numerator, IRI). /li liSolid understanding of brand strategy (positioning, brand architecture, brand purpose). /li liExperience managing creative and media agencies in the Spanish market. /li /ul h3Personal Competencies /h3 ul liStrategic thinking combined with strong execution and results orientation. /li liExcellent stakeholder management skills, both locally and with international HQ. /li liStrong communication and storytelling abilities. /li liComfortable working in a matrixed, multicultural organization. /li liGenuine interest in sustainability, organic food, and healthy living. /li /ul h3Languages /h3 ul liNative or fluent Spanish. /li liFluent English (mandatory – international environment, regular contact with European HQ). /li /ul pPara preguntas sobre este puesto de trabajo por favor contacte con /p /p #J-18808-Ljbffr

📌 Brand & Product Manager (Madrid)
🏢 Biogran
📍 Madrid