ppAt Miele, Immer Besser is more than just a promise to our customers — it also shapes the way we work together. In our bMadrid office /b, we are looking for a bBrand Specialist /b who wants to contribute to a collaborative, international, and people-focused environment, joining our Marketing Team. /ph3Key Responsibilities of the role include: /h3h3Brand Campaigns Activation /h3ulliExecute global brand and digital campaigns in the Spanish market /liliLocalize global campaign assets and coordinate the delivery of campaign materials to media agency. /liliDevelop and implement local brand activation initiatives that strengthen brand awareness, consideration and desirability. /li /ulh3Social Media Content /h3ulliDevelop and execute the local social media strategy in line with global guidelines and market needs. /liliPlan, execute and optimize paid social media campaigns supporting owned content initiatives. /li /ulh3Media Strategy Planning /h3ulliContribute to the development of the annual media strategy based on business priorities and brand objectives. /liliBrief and collaborate closely with the media agency to ensure flawless campaign execution across all channels. /li /ulh3Public Relations /h3ulliSupport the development of the local PR strategy to strengthen brand reputation. /liliCollaborate with internal and external partners to maximize earned media opportunities. /li /ulh3What are we looking for? /h3ulliBachelor's degree in Marketing, Communications, Business or a related field.



/lili3+ years of experience in a similar role, or at least in Brand Marketing and Social Media or Integrated Marketing. /liliFluent in Spanish, and high proficiency in English. /liliGood understanding of digital marketing and social media platforms. /liliGreat project management skills with the ability to manage multiple stakeholders and priorities, as well as analytical mindset (with experience monitoring KPIs) and translating insights into action. /liliExcellent communication and relationship management skills. /liliPositive and can-do attitude, with a creative and proactive approach as well as great organization skills. /liliAvailable to travel as required by the business. /li /ulh3Ideally (but not a must): /h3ulliPrior relevant experience within a premium or consumer brand. /liliPrevious experience with Public Relations and Media Strategy Planning. /liliExperience working in an international matrix organization. /li /ulh3What do we offer? /h3ulliA competitive salary, an annual bonus based on company profits and other company benefits. /liliAvailable parking for employees. /liliFull time position (40h/week), with adaptable hours and hybrid mode. /liliOur open-concept working space with free coffee and fruit, as well as a fully equipped Miele kitchen to enjoy and share lunch with your colleagues, if wished. /liliThe opportunity to learn and grow in a multidisciplinary and very dynamic marketing team. /li /ul /p #J-18808-Ljbffr

📌 Brand Specialist (Madrid)
🏢 Miele España
📍 Madrid