pp(Please note this is a Direct Search led by Bacardi, Applications from agencies will not be accepted nor will fees be paid for unsolicited CVs.) /p h3RESPONSIBILITIES /h3 pWITH OUR CONSUMER AT THE HEART YOUR KEY FOCUS WILL BE /p ul liImplementing the BTL strategy for the Channel, working cross functionally to deliver execution aligned to brand strategy. /li liPut the shopper/guest at the heart of decision making. Using the insights and tools available to deliver flawless execution along the path to purchase. /li liDelivering greater consistency in BTL, with 70% of execution to come from Channel Marketing toolkits from F26. /li liComfortable identifying gaps and adapting toolkits, but with a focus on executing in line with brand and shopper strategy. /li liWith an external focus, being the Customer Marketing lead for a defined set of priority brands. Including being at ease discussing BTL ATL choices for a brand, as extracted from working in partnership with Consumer Marketing. /li liContribute to the IAP cycle. Bringing a shopper/guest, customer, and brand perspective to the BTL discussion. Work cross functionally to deliver. /li liMaximise ROI from AP, setting clear objectives for all investment decisions and evaluating in a timely manner. Including GTN spend. /li liOngoing management of AP budgets, including phasing and invoice/PO processes. /li liWorking closely with team of Activations Managers to ensure perfect execution in Key Cities and Hotspots. /li /ul h3SKILLS /h3 pTHE SKILLS AND EXPERIENCE NEEDED TO CREATE YOUR LEGACY /p ul liThrives on being a key contact for customers, whilst balancing internal and external priorities. /li liAdvanced in engaging and motivating others, driving joint ownership between functions (internal or external). /li liAction orientated, comfortable voicing their opinion and driving the agenda forward, whilst always being a collaborative team player. /li liHigh energy and driven, at ease overseeing multiple projects simultaneously, whilst empowering those around them to drive momentum. /li liA self-starter, with the ability to work under pressure and deal with ambiguity. /li liPossessing an entrepreneurial style, thriving on being a key contact for partner functions,



as well as influencing internally and coordinating commercial priorities. /li liAdvanced in prioritization and making bold choices. /li liAdvanced presentation skills. /li liFluent command in English and Spanish. Essential. /li /ul h3EXPERIENCE /h3 ul liMinimum 3 years experience within Marketing or Commercial. Preferably within a Premium / FMCG background. /li liExposure to WIKC/Hotspots, through Commercial or Customer/Brand Marketing, is preferred. /li liKnowledge of the channel achieved by working directly with key customers (in a Marketing or Commercial capacity). /li liProven track record in positive stakeholder management. /li liExperience of delivering shopper marketing activation or events is preferred. /li liExperience of working for BTL/Creative agency is beneficial but not essential. /li liExposure to Bacardi Way Of Growth for Marketing on how to build brands sustainably and effectively. /li /ul h3PERSONAL QUALITIES /h3 p– SHARE OUR FOUNDER’S PASSION AND ENTREPRENEURIAL FLAIR /p ul liBelonging: You have a strong capacity to create a culture of ‘Belonging’, where people feel appreciated for who they are, what they do, and who they can become. /li liSelf-Awareness: You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others. /li liPeople Agility: You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance. /li liResults Agility: You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others. /li liMental Agility: You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.



You think strategically whilst being execution focused and bring creativity to the challenges you’re presented with. /li liChange Agility: You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change. You have a growth and learning mindset: ready to test, stumble, learn and apply from experience. /li /ul pDisclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person’s identity. /p pU.S. applicants have rights under Federal Employment Laws. /p h3Perks of Working for us /h3 pAt Bacardi, we are committed to providing our Primos (employees) with a comprehensive Total Rewards package of compensation, benefits, incentives, allowances, well-being, and much more to meet the needs of themselves and their families. It goes beyond just Cash! The total rewards program is based on pay for performance, whereby the incentive programs are linked to company and individual performance. /p h3Compensation, Paid Time Off Retirement /h3 ul liCompetitive Pay Package /li liCompetitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community) /li liRetirement/Pension Plan /li /ul h3Health Wellbeing /h3 ul liMedical, Critical Illness, and Life Insurance /li liEmployee Assistance Programs /li liBest-in-class, family-friendly, and inclusive leave policies /li /ul h3Additional Benefits /h3 pThe benefits/perks may vary depending on the nature of your employment with Bacardi, your work location, and are subject to change. /p pSome benefits may be subject to an employee contribution. /p pSome benefits may be fully or partially subsidized. Incentive plans are linked to the nature of your employment and can change based on region, market, function or brand. /p /p #J-18808-Ljbffr

📌 Customer Marketing Manager (Barcelona)
🏢 Bacardi
📍 Barcelona