ph3Company Description /h3 pPublicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health, Wysiwyg, Nurun and Digitas), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge. Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer. /p h3Overview /h3 pSenior Data Strategist responsible for shaping how data is leveraged across a multinational FMCG company, from collection to activation and measurement, across both B2C and B2B ecosystems. This role supports markets and central teams in defining holistic, value-driven data strategies, ensuring data is not only properly structured and governed, but also translated into actionable insights that fuel CRM, CX, and business growth. Acting as a key strategic partner to marketing, CRM, and digital teams, the Data Strategy Consultant ensures data becomes a core enabler of decision‑making, personalization, and performance, while aligning with broader business and customer experience strategies. /p h3Responsibilities /h3 ul liEnd-to-End Data Strategy /li liDefine and support the implementation of holistic data strategies across the full data lifecycle: collection, acquisition, qualification, activation, and measurement. /li liEnsure data ecosystems are designed to be actionable, scalable, and aligned with business and CRM objectives. /li liIdentify gaps and opportunities in current data infrastructures and propose strategic improvements. /li liStrategic Recommendations (B2C B2B) /li liDevelop data‑led strategic recommendations tailored to both B2C and B2B contexts. /li liEnsure alignment with business priorities, CX Strategy, and market and brands specific constraints. /li liTranslate complex data topics into clear, actionable guidance for non‑technical stakeholders. /li liKey Strategic Deliverables /li liCreate and maintain core data strategy assets, including: o Data guidebooks and frameworks o Transparency and governance documentation o Strategic roadmaps and capability models /li liProvide clarity on how data should be collected, used, governed, and activated across markets. /li liData‑Driven Use Case Development /li liIdentify, design, and lead high‑value data use cases, from ideation to proof‑of‑concept. /li liValidate feasibility, business impact, and scalability of initiatives before broader rollout.



/li liSupport markets in transitioning successful pilots into scaled, operational solutions. /li liMeasurement Performance Enablement /li liDefine measurement frameworks and KPIs to assess the impact of data initiatives. /li liEnsure consistency and comparability of performance metrics across markets. /li liEnable a culture of test‑and‑learn and continuous optimization through data. /li liCollaboration Strategic Enablement /li liPartner with CRM, CX, Marketing, and Tech teams to ensure data strategies are effectively embedded into business and experience initiatives. /li liWork closely with strategic roles (e.g., CX and BX) to ensure data enables personalization, audience understanding, and journey orchestration. /li liAct as a bridge between technical and business teams, ensuring alignment and shared understanding. /li liSupport markets in building data maturity and strategic capabilities over time. /li /ul h3Qualifications /h3 ul liSenior experience in data strategy, data consulting, or analytics roles within complex, multi‑market organizations. /li liProven ability to define and activate end‑to‑end data strategies across the full data lifecycle, from collection and governance to activation and measurement. /li liStrong experience developing data‑led strategic recommendations for both B2C and B2B ecosystems. /li liDemonstrated ability to translate complex data topics into clear, actionable guidance for non‑technical stakeholders. /li liExperience designing and leading high‑value data use cases, from ideation to proof‑of‑concept and scalable deployment. /li liSolid understanding of data‑driven enablement for CRM, CX, personalization, and business decision‑making. /li liExperience defining measurement frameworks, KPIs, and performance models across markets. /li liStrong collaboration and stakeholder management skills, acting as a strategic bridge between business, marketing, CRM, CX, and tech teams. /li liFluent English required; additional languages are a plus. /li /ul h3Additional Information /h3 pWhy join us? Because we offer reasons such as: /p ul li Versátil Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more. /li li? Growth Opportunities:



You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills. /li li Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform 'Marcel'. /li li? Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon. /li li Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program. /li li Attractive holidays package including your birthday Advertising Day off plus some additional days off. Rest is also important! /li li? ♂️ Well‑being: We prioritize the well‑being of our staff and organize various health initiatives such as daily meditation or yoga among others. /li /ul pEmployee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions. /p pWe are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy! /p pHere at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual’s status in any group or class protected by law. /p pIf you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you. /p pAll employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti‑Bribery and Anti‑Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas. /p /p #J-18808-Ljbffr

📌 Senior Data Strategist (Barcelona)
🏢 Publicis Groupe España
📍 Barcelona