ph3About The Role /h3 pWe're looking for a Senior Manager, Customer Partner Marketing to own the programs that grow revenue from our existing customers and through our partners and channel. /p h3What You'll Do /h3 h3Customer marketing growth /h3 ul liDesign and run cross-sell / up-sell campaigns to expand within the installed base — new modules, use cases and verticals on the Decion platform. /li liPartner with Customer Success, Product Marketing, and Sales on expansion plays, and work with our content team to bring the right customer proof points and stories into your campaigns. /li liBuild customer lifecycle and nurture programs that drive retention and expansion pipeline. /li liDrive recruitment and attendance for product release webinars (run by Product Marketing), driving strong customer attendance and engagement. /li liEstablish Sales/Marketing cadences to identify, track and progress customer influenced and sourced pipeline. /li /ul h3Customer programs events — Decisive /h3 ul liCoordinate and deliver our regional Decisive customer events end-to-end: experience, logistics, sponsorship, budget, and the recruitment and attendance campaign for each. /li liWork with our content and product marketing teams — who shape the agenda — to bring each event together on time and to a consistent standard. /li liHold a consistent Decisive brand and experience across both regions while each event is tailored to its regional audience. /li liCoordinate across Content, Product Marketing, Customer Success, Sales and regional field teams to deliver a coherent experience — including internal announcements and comms that rally field teams and leadership behind each event and drive them to bring their customers.



/li liMeasure event ROI — attendance, satisfaction, influenced pipeline, and retention and advocacy impact. /li /ul h3Partner channel co-marketing /h3 ul liBuild and execute co-marketing with partners: joint campaigns, webinars, events and co-branded content. /li liPackage campaigns and assets so partners can run them in-market, and support them to do so. /li liEstablish partner marketing cadences to source, track and progress partner-influenced and partner-sourced pipeline. /li liManage co-marketing / MDF funds where applicable, and report on return. /li liMake sure partners are fully enabled through Product Marketing's enablement sessions — bringing the right partners in, ensuring they have the materials and support they need to sell and market Decion, surfacing any gaps back to Product Marketing, and tracking partner readiness and impact. /li /ul pWork closely with Product Marketing, Content, Customer Success, Sales, Partner/Alliances and RevOps to align messaging, timing and measurement across every customer and partner touchpoint. Brief and work with the Content and Product Marketing teams to ensure they produce the content and materials your programs require. /p h3How Success Is Measured /h3 ul liExpansion pipeline and revenue generated from customer campaigns. /li liDecisive attendance, satisfaction,



sourced and influenced pipeline across both regional events. /li liPartner-sourced and partner-influenced pipeline, and its progression. /li liPartner enablement — participation, readiness and impact. /li liOverall marketing contribution to customer retention and net revenue retention. /li /ul h3What You'll Bring /h3 ul li5–7 years in B2B marketing with a proven track record running both customer marketing campaigns and events. /li liProven partner / channel co-marketing experience, ideally including MDF/co-op programs. /li liDemonstrated experience with events from concept to execution and measurement, ideally running multiple or regional editions to a consistent standard. /li liStrong cross-functional program management — you're at your best coordinating many teams and moving parts toward a shared outcome. /li liData-driven, with pipeline and attribution literacy (HubSpot / Salesforce). /li liEnterprise SaaS experience; supply chain, manufacturing or a comparable technical vertical a plus. /li liExcellent stakeholder management and communication skills. /li liWillingness to travel for the regional Decisive events and partner engagements. /li /ul pbSalary range /b: 45-50k /p pApplying to this job the candidate consents that his/her data are treated by ToolsGroup in compliance with the GDPR n. 2016/679 GDPR and Transparency Document /p pU.S. applicant notice: This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. ToolsGroup is CCPA/CPRA compliant. /p /p #J-18808-Ljbffr

📌 Senior Manager, Customer & Partner Marketing (Madrid)
🏢 Toolsgroup
📍 Madrid